EEDOO Selects SoftKinetic 3D Camera Technology for Gesture-based iSec Sports Entertainment Center

SoftKinetic and Partner Namuga Deliver High-Performance Low-Cost 3D Camera Based on SoftKinetic’s Patented Time-of-Flight Technology

BEIJING & BRUSSELS & SEOUL, South Korea — (BUSINESS WIRE) — May 9, 2011 — Beijing EEDOO Technology Ltd. (abbreviated as EEDOO), the leading digital entertainment products and online services provider in China; SoftKinetic, the leading developer of time-of-flight 3D gesture recognition CMOS sensors and cameras; and Namuga Ltd., a leading Original Design Manufacturer (ODM) specializing in video and 3D cameras, today announced that EEDOO has selected the DepthSense™ 3D camera product, developed in partnership between SoftKinetic and Namuga using SoftKinetic’s patented 3D sensor technology, to enable gesture-based entertainment on EEDOO’s iSec platform.

The iSec platform, to be launched in China later in 2011, is the result of two years of development started from the S&P business unit in Lenovo. The iSec is a high-performance home entertainment center that EEDOO targets at the rapidly growing market for multimedia and gaming applications in China. Aimed at 120 million homes, the iSec commits to bringing brand new 3D gesture-based multimedia and gaming entertainment content to Chinese families.

“We have been very impressed by SoftKinetic’s 3D gesture-recognition technologies and found that it was a very good solution to support our iSec platform, in terms of cost and performance,” said Jack Luo, CEO of EEDOO. “We have been working very closely with the SoftKinetic and Namuga teams for over a year now, and feel that we have developed a competitive solution to offer to our customers the most exciting gesture-based entertainment experience.”

SoftKinetic’s 3D camera technology is based on the time-of-flight (TOF) principles: the camera analyzes, in real-time, the complete position of each pixel in the scene (in three dimensions), and allows the system to track the movements of users with high accuracy. SoftKinetic’s TOF technology is implemented using SoftKinetic’s patented DepthSense CMOS pixel, called “Current Assisted Photonic Demodulation.” This unique technology allows to the company to build 3D cameras at competitive cost, with very high efficiency, high quality and limited noise, compared with other 3D camera technologies (i.e., time-of-flight, structured light, stereoscopic).

“We are extremely pleased to work with such a talented and dedicated team at EEDOO. EEDOO’s vision is perfectly aligned with our strategy to bring 3D gesture-based applications and content to the largest possible audience,” said André Miodezky, President of SoftKinetic. “The combination of EEDOO’s advanced home entertainment platform with SoftKinetic’s 3D time-of-flight technology shall bring to Chinese consumers the most exciting and entertaining experience.”

Using the iSec with the SoftKinetic camera, users are able to control entertainment in a full-body manner, without any accessory, enabling a truly immersive, intuitive and exciting user experience.

The iSec platform will be launched in the second half of 2011.

About SoftKinetic

SoftKinetic’s vision is to transform the way people interact with the digital world. SoftKinetic is the leading provider of gesture-based platforms for the consumer electronics and professional markets. The company offers a complete family of 3D imaging and gesture recognition solutions, including patented 3D CMOS time-of-flight sensors and cameras (DepthSense™ family of products, formerly known as Optrima product family), multi-platform and multi-camera 3D gesture recognition middleware and tools (iisu™ family of products) as well as games and applications from SoftKinetic Studios.

With over 8 years of R&D on both hardware and software, SoftKinetic solutions have already been successfully used in the field of interactive digital entertainment, consumer electronics, health care and other professional markets (such as digital signage and medical systems). SoftKinetic, iisu, DepthSense and The Interface Is You are tradenames or registered trademarks of SoftKinetic. For more information on SoftKinetic please visit


Beijing EEDOO Technology Ltd. (abbreviated as EEDOO) was established in July, 2010. EEDOO is invested by Legend Capital, Legend Holdings and Lenovo Group. It originates from the S&P business unit of Lenovo. EEDOO locates in Shangdi Information Industry Park, in Haidian District Beijing. EEDOO’s core mission is to provide digital entertainment products and online services to the consumers, therefore bringing happiness and health to the families. For more information, visit


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