TomTom Announces Availability of VIA Series in North America

New Series Introduces Important Safety-Enhancing Features to Mid-Range Models

CONCORD, Mass. — (BUSINESS WIRE) — April 1, 2011 — TomTom, the world’s leading provider of location and navigation products and services, today announced the availability of the VIA Series in the United States and Canada. The new TomTom VIA navigation devices, previously announced at the Consumer Electronics Show, offer consumers a powerful navigation experience with a sleek new design, an enhanced software platform, and premium safety-enhancing features such as Intuitive Voice Recognition and Bluetooth® Hands-Free Calling.

Offering even more choices for drivers, the new VIA Series features a range of models, including the 4.3” VIA 1405 and 1435, as well as the 5” VIA 1505 and 1535. Consumers will also have the option to purchase these models with Lifetime Maps and/or Lifetime Traffic**.

New Design

Drivers will travel in style with TomTom VIA’s super-slim design and its new, integrated and innovative fold-and-go EasyPort® mount. This convenient mounting system allows for easy positioning of the device either on the windshield or the dash and the device orients the display with a useful flip-screen feature.

The devices will be offered in two finishes – the VIA 1435 and 1535 features a contemporary brushed-aluminum finish, while the VIA 1405 and 1505 range offers a classic, black finish.

Premium Safety-Enhancing Features

The VIA 1435 and 1535 range offers drivers a suite of premium safety-enhancing features, including Intuitive Voice Control and Bluetooth Hands-Free calling, that allow drivers to keep their eyes on the road and hands on the wheel.

The new and improved Intuitive Voice Recognition on the VIA 1435 and 1535 allows drivers to utilize voice commands that can be spoken naturally, in one simple step. For instance, drivers can now say “Take me to 55 Main Street, Anywhere, USA” in one simple step rather than breaking up the address by city, state, street and street number.

Smart User Interface

The VIA products will include the newest version of TomTom’s acclaimed, new navigation software to offer drivers a world-class navigation experience. Drivers will be able to plan routes easily and quickly with faster route-planning and a bright touch-screen.

Features Overview

  • Intuitive Voice Recognition (optional)
  • Bluetooth Hands-Free Calling* (optional)
  • Integrated Mount with flip-screen
  • Crisp, sharp graphics and intuitive user menus
  • Expanded driving view on 4.3” or 5” touch screens
  • Lifetime Traffic & Map Updates** (optional)
  • Spoken Street Names
  • Advanced Lane Guidance

Availability and Pricing

The VIA will be available at retail locations starting April 1. MSRP begins at $169.

About TomTom

Founded in 1991, TomTom (AEX:TOM2) is the world’s leading supplier of location and navigation products and services focused on providing all drivers with the world’s best navigation experience. Headquartered in Amsterdam, TomTom has over 3,500 employees and sells its products in over 40 countries.

Our products include portable navigation devices, in-dash infotainment systems, fleet management solutions, maps and real-time services, including the award winning TomTom HD Traffic.

For the world’s most up-to-date route planner, including live traffic information please visit www.routes.tomtom.com

Notes for editors

Images and video available.

To learn more, visit www.facebook.com/tomtomusa or follow us on Twitter @TomTomUSA and @TomTomCanada.

* Compatible mobile phone required

** You receive non-transferable traffic data and up to four non-transferable map data updates per year until the product’s useful life expires or TomTom no longer receives map or traffic updates from its suppliers, whichever is shorter. Lifetime Maps available for US, CAN and MEX only. Lifetime Traffic available in US and CAN. Details and terms at www.tomtom.com/legal.



Contact:

For Public Relations:
TomTom
Lea Armstrong
Media Relations
978-405-1840
Email Contact




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