Think3 Inc. Has Joined the Family of Versata Affiliated Software Companies

AUSTIN, TX -- (MARKET WIRE) -- Oct 04, 2010 -- Today, Think3, Inc., a leading provider of design and modeling software, joins the family of Versata affiliated software companies. Think3 provides the only technology that links three separate design areas: the concept, its development, and the finished product. Think3 adds value by helping customers accelerate time to market and reduce costs.

Think3 will continue to operate as a stand-alone corporation within the Versata family of software businesses. Atlas Capital IB LLC. acted as financial advisor to Versata on the transaction. Financial details of the transaction were not disclosed.

Scott Brighton has been named Chief Executive Officer of Think3. Brighton brings 20 years of experience as a leader of and advisor to some of the world's most successful technology companies. A pioneer of innovative, customer-centric marketing strategies, Brighton most recently served as President of Trilogy Enterprises, where he focused the company on delivering "guaranteed business value" to customers.

"We are very excited to announce Think3 as the newest member of the Versata family," said Scott Brighton, Think3 CEO. "Our focus now is to grow the company by investing in our most important asset -- our customers. Our goal is to make our entire customer base, which includes over 31,000 customers worldwide, completely successful with Think3."

Chris Smith, the newly appointed Chief Operating Officer of Think3, brings over 20 years of global acquisition and consolidation experience to the position. He and Brighton, with over 40 years of combined expertise, are exceptionally qualified to transform Think3 from a struggling company to one that is financially viable and successful.

"Think3 now has access to Versata's largest asset, its extensive support and development network," said Chris Smith, Think3 COO. "That allows us to create success for Think3 and its customers by drastically accelerating product development and improving customer support."

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Think3 has been operating in the ICT sector for 30 years and provides the only technology that links three separate design areas: the concept, its development and the finished product. In this way, Think3 enables thousands of company customers to innovate, to compete and to rise to the challenges of global markets, thanks to the integration of processes, which helps to accelerate time to market and to reduce costs.

Think3 boasts a consolidated presence across Europe, US and Asia. The company has also a strong presence in China started in 2008 with a joint venture that evolved in 2010 with the establishment of Think3 China Ltd, with offices across the country. In the rest of the world, Think3 is present throughout its network of selected VARs (Value Added Resellers).

All this means that Think3 can count among its customers some of the most significant enterprises in the industrial market. For more information visit our site at

Founded in 1989, Trilogy established Trilogy Technology Group, a forerunner to Versata Enterprises, in 2004. With a global presence in 45 countries from North America to Europe and Asia, Versata Enterprises provides solutions for automating and simplifying the building, maintenance and ongoing evolution of large, complex, data-intensive enterprise applications and for managing and auditing product and asset portfolios.

Additionally, Versata's business rules solution effectively and efficiently replaces time-intensive hand-coding efforts with simple, intuitive business rules and graphical process flow specifications, thereby accelerating implementation timing and enabling customers to deliver targeted functionality and integration. Further information is available at

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For more information, please contact:
Tasha Petty
Versata Public Relations
512.377.9700 X 5035

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