Aberdeen Group Quantifies the Value of Enterprise Collaboration Solutions

BOSTON, MA -- (MARKET WIRE) -- Sep 09, 2010 -- Blogs, wikis, instant messaging, social networking, microblogging, and other new collaborative technologies have invaded the workplace. Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), has published a new report, Transforming Information Overflow to Improve Business Performance. This research shows the quantitative business value associated with enterprise collaboration technologies based on the real-life experiences of over 300 organizations.

Companies have struggled to align the usage of new social networking and communications technologies with key business goals such as enhanced revenue, product development, customer service, and risk management. By discovering how the top 20% of respondents were able to enact customer-driven change 36% faster and react to industry threats 10 times faster than their average counterparts, this report shows how companies have progressed from beginners to modern collaborative experts.

"Collaborative technologies have typically been treated as experiments, rather than a proven way to improve business performance," said Hyoun Park, research analyst, Aberdeen. "By showing how the emerging technologies of Enterprise 2.0 have provided value to general business settings, this research shows how social software has evolved from unproven technologies to core infrastructure for companies that seek a competitive and profit-building advantage."

A complimentary copy of this report is made available due in part by the following underwriters: IBM and Socialtext. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=6451&camp=2.

Visit Research.Aberdeen.com for additional access to complimentary Information Technology Research.

About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2010 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com

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