A Global PLM strategy in Ford Motor Company - Presented by Dr. Richard Riff

1  This is the first in a series of twenty-six seminars presented at the Collaboration & Interoperability Conference - May 2010. Each of these seminars includes an abstract, downloadable presentation, and audio, and will be posted here every two weeks. 

Keynote Address By:

Seminar Presentation

Seminar Audio

Dr. Richard Riff

A Global PLM strategy in Ford Motor Company


Well before the latest economic downturn Ford Motor Company invested in new systems, processes and IT infrastructure to improve product life cycle efficiencies while  ensuring delivery of precise and up-to-date product information to the extended enterprise in a timely, efficient and usable form.  Implementing a global PLM strategy and enabling interoperability across all Product Development tools, such as CAD, PDM, Mfg, and BOM, was an essential part of delivering that strategy.  For Ford to stay competitive globally as it became smaller, and nimble to address the global economic realities, it launched an aggressive drive to globalize its product development.  To meet this objective, PD is leveraging that global PLM environment as well as the interoperability standards between its systems and tools to share and collaborate on vehicle development in different counties and on different continents.

What we learned from this on going effort is that the interoperability with the BOM, Release and Change Management tools is as important as the interoperability across the core product creation tools (PDM, CAD, and Visualization).  This keynote presentation  outlines the key aspects of this strategy and how it is being implemented.

About Dr. Riff

Dr. Richard Riff is the Director of Ford´s Product Lifecycle Management (PLM) initiative and technical fellow for Virtual Product Creation and PLM, one of five technical fellows at Ford.

Dr. Riff joined Ford Motor Company in 1989 as a CAE technical specialist for Automotive Parts Operations Electronics Division. An internationally recognized authority in the field of computer-aided design, manufacturing, engineering (CAD-CAM-CAE) and PLM, Dr. Riff lead the team responsible for developing Ford's global PLM strategy. Formerly the Director of the C3P Project Office, Dr. Riff led the development and implementation of Ford´s C3P—CAD/CAM/CAE and PLM strategy, a global, cross-functional enabler involving major changes in Ford's processes, methods, tools, architecture and infrastructure. He received the company's most prestigious technical award, becoming a Ford fellow for his work on Ford's C3P strategy in 1998.

Before joining Ford, Dr. Riff was a Professor of Aerospace Structures at Georgia Technological University in Atlanta, Georgia, and at Technion Institute of Technology in Israel, where he received his Bachelor´s, Master´s, Doctorate and Doctorate of Science in Aeronautic and Mechanical Engineering. Dr. Riff has authored more than seventy technical publications and several books in his areas of specialization, including CAE, CAD, CAM, structural and dynamic FEA, pre and post-processors, descriptive geometry and material constitutive laws.

He is also a Director in Proficiency Ltd, Spaceclaim, Inc. and Geometric Americas, Inc.


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