Insight Media’s 2D-to-3D Conversion Report Hits the Mark!


jUNE 24, 2010 - When Insight Media published the “ 2010 Real-Time 2D-to-3D Conversion: An Overview of the Market for 2D-to-3D Conversion in the Home” report, we noted that real time 2D-to-3D conversion would move beyond the 3DTV and into Blu-ray players, set top boxes and even migrate up the food chain to the broadcast level.   The report provided forecasts and a good “heads-up” as to where the market was going.  Recent activities are confirming these trends. 


For example, a recently published Stockopedia article reported that real-time 2D-to-3D conversion technology provider, DDD  (Santa Monica, CA), recently broadened the scope of its licensing agreement with Samsung Electronics.  The five-year license agreement, originally announced in February 2008, involved DDD and Samsung collaborating to implement DDD's TriDef real-time 2D-to-3D conversion and 3D image processing architecture in the embedded 3D processing chip developed by Samsung for their next generation 3DTVs.  As a result of the revised agreement, Samsung is now licensed to include the embedded 3D processing chips containing DDD's 2D-to-3D conversion technology in Blu-ray players, LED and LCD monitors and large format displays.  DDD said it expects that Samsung will begin shipping the first of these new product categories in early 2011. 


Videonet recently reported that one of the main themes to emerge from last month’s 3DTV World Forum in London was the relative merits of shooting native 3DTV content versus up-conversion from 2D to 3D material. The most popular view was that creating native 3DTV is the best approach, but it was also clear that 2D/3D conversion also has its supporters.


In other news, Videonet recently reported on the comments of Jose Dias, Director of Multimedia R&D Department at TV Globo , the Brazilian content producer and broadcaster.  He spoke at the 3DTV World Forum in London where he said, “We are very interested in the market opportunity for 3D, but we need a continuous flow of 3D content if we want to open a television channel.  I believe conversion of 2D into 3D could be a key factor in opening a channel fairly soon. TV Globo has 2,500 hours of production every year. If we were to show our soap operas in 3D, the cost would be maybe 30% higher and we would also need a large investment in equipment. So we did some trials to convert our soap operas from 2D to 3D.”  The content was converted in real-time and the effect is what Dias calls ‘negative 3D’ meaning that all the depth is behind the screen.  Dias offered a number of 2D-to-3D conversion demonstrations at the conference, including a sequence from a soap opera that very effectively combined studio shots with computer generated images of the background.


The objective of Insight Media’s 2010 Real-Time 2D-to-3D Conversion: An Overview of the Market for 2D-to-3D Conversion in the Home report is to give product planners and technologists involved with 3DTV in the home the information they need to make decisions about the incorporation of real-time 2D-to-3D conversion technology in future products. In addition, by looking at near real time and off line conversion techniques, we can offer a view of the development path this technology will follow.  The report is organized to provide a detailed look at the need for real-time 2D-to-3D conversion, the techniques for performing the conversion and a forecast for products including this feature. Additionally, the report provides useful information about the companies involved in real-time 2D-to-3D conversion and the alliances that have formed between them.  Click here to for complete report details, including Table of Contents.


This report is delivered as a PDF file under a site license agreement for $1,500 USD for a single-site license. 


Additional 3D Products Available from Insight Media

Insight Media has been a leading voice in the analysis of the emerging 3D market opportunities publishing our first report in 2007.  Others that have followed since then include:


2010 3DTV Forecast Report: A Comprehensive Worldwide Forecast of 3D Television Unit Sales by Region and Technology provides an authoritative 3DTV forecast for anyone with an interest in this exploding market opportunity. Other 3DTV forecasts already exist, but we wanted to produce the most thorough, well-researched and well-reasoned forecast to date. By providing details of our research, assumptions and forecast methodology, we allow readers to judge for themselves the strength and validity of the forecast.  Click here for complete report details, including Table of Contents.


Special Report on 3D at NAB covers all aspects of 3D that were announced and discussed at NAB and the Digital Cinema Summit. The report has nearly 100 pages of 3D news, analysis and commentary from Insight Media's team of world-class 3D analysts.  Click here for complete report details, including Table of Contents.


2009 Stereoscopic 3D Gaming Report: A Comprehensive Analysis of S-3D Technology for Gaming provides a detailed analysis of Steresoscopic 3D Gaming for product planners and technologists involved with display devices (LCD, PDP, OLED and DLP), display related products (Monitors, TVs, Laptops and Projectors), and those involved in the video game industry, such as console makers, game publishers, game developers and gamers themselves.  This report provides details about the various S-3D display technologies, software requirements for game development, a comprehensive overview of S-3D games available today, the perspective of gamers having played hundreds of hours of S-3D games, a description of 3D technologies, and most importantly, a detailed forecast of the S-3D gaming market.  Click here for complete report details, including Table of Contents.


2009 Autostereoscopic 3D Displays in Signage and Professional Applications: A Study of the Technology, Infrastructure and Markets for Electronic Autostereoscopic 3D Digital Displays for Professional Use provides product planners, technologists, network operators, system integrators, 2D signage managers, engineers, researchers and content creators with the information needed to fully understand the use of AS-3D displays in digital signage applications such as digital out-of-home advertising, education and public information. The information required to meet this objective includes an overview of AS-3D technology, a detailed look at digital signage infrastructure, an analysis of twenty-one venues where 2D and 3D digital signage will be used, a rich analysis of the total available market, penetration scenarios for each of the twenty-one venues and supporting details on key players throughout the value chain.  Click here for complete report details, including Table of Contents.


Contact: Insight Media, Dian Mecca, Email Contact. (203) 831-8464.


About Insight Media

Insight Media ( ) is a market research, publishing and consulting firm focused on the emerging segments of the display industry.   We look for areas where display technology is in the early stages of commercialization, where market opportunities are emerging or where significant business and investment decisions are being made.  This strategic focus leads us to several core areas such as 3D Displays, LED or Laser-based Display Systems, Green Display Technology, E-Paper and Large Area OLEDs, where we track the technology, components, products, markets, applications, manufacturing and business aspects of consumer and professional display markets.  The company publishes daily and monthly news and analysis as well as in-depth annual technology/market reports. It also hosts industry conferences, provides strategic and tactical consulting services and offers industry education via webinars and on-site seminars.

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