NAVTEQ Awards Map Data Reseller Agreement to Planifi-k

NAVTEQ maps of Argentina and Chile now available from Planifi-k

CHICAGO, June 9 — (PRNewswire) — NAVTEQ , the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, announced today that it has established a reseller agreement with Planifi-k, an Argentinean-based consulting firm specializing in logistics planning that is the exclusive distributor of UPS Logistics software in Argentina and Uruguay.

As an authorized NAVTEQ distributor, Planifi-k will have the ability to sell the NAVTEQ map of Argentina and Chile and will specialize in bundling UPS Logistics software with NAVTEQ map data to provide advanced solutions for optimized route planning.

Known for their quality, NAVTEQ maps are built to a single data specification allowing customers to easily and cost-effectively move into new markets by optimizing their development efforts in one country for use in another. This is particularly important for companies like Planifi-k who provide software solutions, like UPS Logistics, that work across multiple countries.

NAVTEQ maps are unique in their representation of real-world driving conditions. With maps spanning 78 countries and territories, NAVTEQ has built one of the most robust and accurate geographic databases in the world. NAVTEQ maps of Argentina and Chile were built by geographic analysts who used their local knowledge and local contacts to collect and verify details of the roads. NAVTEQ geographic analysts drive thousands of kilometers each year and have local knowledge of road network changes helping to make NAVTEQ maps the freshest and most up-to-date.

"We are pleased to work with NAVTEQ to extend our product portfolio to include map data for both Argentina and Chile," stated Alejandro Czarnecki,  executive director—Planifi-k. "The bundling of the best available maps of Argentina and Chile delivered in NAVTEQ formats along with UPS Logistics software provides our fleet and mobile resource management customers with a set of industry-leading tools to give them a competitive edge."

"NAVTEQ is committed to working with local companies to help proliferate the development of best-in-class enterprise navigation solutions," stated Helder Azevedo, general director—Latin America, NAVTEQ.   "Through our agreement with Planifi-k, we can more strategically distribute the NAVTEQ maps of Argentina and Chile coupled with UPS Logistics software to enterprise customers in Latin America."

About Planifi-k

Planifi-k is a consulting firm specializing in logistics planning that provides advanced solutions for optimizing route transmission and distribution. Planifi-k offers local market planning tools recognized by experts and already used by hundreds of companies worldwide. They are the exclusive distributor of UPS Logistics Technologies in Argentina and Uruguay with offices in Buenos Aires, Argentina and local support for the entire country.


NAVTEQ is the leading global provider of maps, traffic and location data (digital location content) enabling navigation, location-based services and mobile advertising around the world.  NAVTEQ supplies comprehensive digital location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions.  The Chicago-based company was founded in 1985 and has approximately 4700 employees located in 204 offices in 46 countries.

NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.



Stella Smith of NAVTEQ
Phone: +1-312-894-7614
Email Contact
Bob Richter
Phone: +1-212-802-8588
Email Contact for NAVTEQ

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