Leading 3D Experts from Entertainment Technology Center @ USC Available to Press for Comment and Analysis of 3D at the Famed National Association of Broadcast Tradeshow

(BUSINESS WIRE) — April 9, 2010 — Entertainment Technology Center @ USC:



Two of the world’s leading experts on 3D, David Wertheimer and Phil Lelyveld, of the Entertainment Technology Center @ USC (ETC@USC) are available to provide analysis and commentary for the press at the NAB Show in Las Vegas on 3D, specifically 3D related to the home.

Wertheimer is the CEO and executive director of ETC@USC and Lelyveld is the program manager of ETC@USC’s 3D project. Both Wertheimer and Lelyveld have extensive backgrounds in the convergence of entertainment and technology, and have recently completed research on consumer adoption of 3DTV.

Copies of the recently completed white paper 3D in the Home: Who, What, When and Where, which is based on research ETC@USC conducted in cooperation with the CEA, is available to members of the press upon request.

Members of the media who are interested in booking either Wertheimer or Lelyveld to comment, and/or requesting a copy of the white paper, should contact Shana Starr or Tiffany Massey via contact information above.


The NAB Show in Las Vegas is schedule for April 10-15, 2010.

About the Entertainment Technology Center @ USC

The Entertainment Technology Center @ USC, founded in 1993 with the help of George Lucas, is a non-profit organization within USC’s School of Cinematic Arts. The ETC brings together the top entertainment, technology and consumer electronic companies to evaluate what consumers really want, which is then translated to the companies that make technology products. The ETC strives to show how technology impacts the next generation consumer, which will improve the consumer experience and will uncover new revenue streams for entertainment-related products. Along with USC’s School of Cinematic Arts, current ETC sponsors include: The Walt Disney Company, Sony Pictures Entertainment, Fox, Paramount Pictures, Warner Bros. Entertainment, Alcatel-Lucent, Cisco, Deluxe Entertainment Services Group, Inc., Lucasfilm Ltd, TATA Consultancy Services, and Thomson, also LG Electronics, Dolby, Singapore IDA, Volkswagen of America and Thales. www.etcenter.org.


Shana Starr/Tiffany Massey
949-502-7750 x 209/218
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