Cypress to Demonstrate PSoC® 3 Solutions at 2010 FIRST Robotics Competition Finals

Flexible PSoC 3 FirstTouch™ Kit is Included in Competition Parts Kit; On Display at the Georgia Dome in Atlanta April 15 and 16

SAN JOSE, Calif. — (BUSINESS WIRE) — April 8, 2010 — Cypress Semiconductor Corp. (Nasdaq: CY) today announced that it will be displaying its PSoC® 3 Solutions at the Finals of the 2010 FIRST Robotics Competition April 15 and 16 at the Georgia Dome in Atlanta. Through its University Alliance Program ( www.cypress.com/cua), Cypress has provided over 1,900 customized kits to FIRST for use in building the competitive robots. The student teams have used the kits in the control units of the robots, hooked up through a USB connection to the robot’s netbook computer. More information on the competition is available at www.usfirst.org/frc.

The Cypress PSoC 3 architecture has unique programmable analog and digital peripherals that enable capabilities such as motor control, intelligent power supply and battery management, human interfaces such as CapSense® touch sensing, LCD segment display, graphics control, as well as audio/voice processing, communication protocols, and much more. It is accompanied by the new PSoC Creator™ Integrated Development Environment, which introduces a unique schematic-based design capture along with fully tested, pre-packaged analog and digital peripherals easily customizable through user-intuitive wizards and APIs to meet specific design requirements. PSoC Creator enables engineers to design the way they think and dramatically shorten time-to-market. More information, including data sheets, application notes, online training, development kits, free PSoC Creator downloads and device samples, is available at www.cypress.com/go/psoc.

The PSoC 3 FirstTouch Starter Kit (CY8CKIT-003) helps designers get acquainted with the new PSoC 3 architecture. It includes an array of sensors, I/O’s, projects, and software in addition to Serial Wire Debugging (SWD), an accelerometer, a thermistor, proximity sensing, CapSense, a 12-pin wireless module header, and 28 general purpose I/O pins. Customers can find more information and order the kit for US$49 at http://www.cypress.com/?rID=38235.

“The FIRST Competition is a great showplace for the creativity and enthusiasm of the student teams,” said Patrick Kane, Cypress’s director of University Relations. “We’re proud to be participating and excited to see some of the innovative robots on display and to speak with the participants about their experiences.”

PSoC -- Because Change Happens

PSoC devices employ a highly configurable system-on-chip architecture for embedded control design, offering a flash-based equivalent of a field-programmable ASIC without lead-time or NRE penalties. PSoC devices integrate configurable analog and digital circuits, controlled by an on-chip microcontroller, providing both enhanced design revision capability and component count savings. A single PSoC device can integrate as many as 100 peripheral functions saving customers design time, board space and power consumption while improving system quality and reducing system cost.

The new PSoC 3 and PSoC 5 architectures include high-precision programmable analog capability (up to 20-bit resolution for an Analog to Digital Converter) and expanded programmable digital resources integrated with powerful, industry-standard MCU cores and ample memory and communications peripherals. PSoC 3 devices are based on a high-performance 8-bit 8051 processor, while PSoC 5 devices include a powerful 32-bit ARM Cortex-M3 processor. The products provide designers with a seamless, programmable design platform, enabling easy migration from 8 to 32 bits. The robust features of these new solutions dramatically expand the applications and markets that PSoC can address, including automotive, portable medical, industrial and many more. The PSoC 1 family is based on a cost-optimized 8-bit M8C core. More information about PSoC products is available at www.cypress.com/psoc and free online training is at www.cypress.com/psoctraining.

About Cypress University Alliance Program

Cypress University Alliance Program (CUA) was created in 2006 and is dedicated to creating partnerships with key educational institutions to enable educators and students alike the opportunity to work with leading edge Cypress technology in the lab, classroom and research.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

Cypress, the Cypress logo, PSoC, CapSense, PowerPSoC and West Bridge are registered trademarks, and FirstTouch, PSoC Creator and TrueTouch are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.



Contact:

Cypress Public Relations
Don Parkman, 408-943-4885
Email Contact




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