deCarta and SimpleGeo Partner on Location-Based Services

deCarta mapping services will provide customers with easy access to SimpleGeo's Data Layers

San Jose, CA — April 05, 2010 — Where 2.0 Conference
, SimpleGeo and deCarta announced a partnership that will allow location-based application developers to use deCarta's maps and search technologies to easily access and display geospatial data stored in the SimpleGeo Storage Engine. Customers will be able to define a point, a line or a complex area on a map, then retrieve data relevant to that area from SimpleGeo's rich data layers. Linked Application Programming Interfaces (APIs) from the companies will allow this capability to be deployed quickly and without a long development time.

deCarta's MapSearch technology allows a user to go beyond simple queries about data around a point to include more complex local searches, such as information along a street, in a neighborhood or ahead of you on a route. Such searches can filter information to make it more relevant and useful to a user. Users will then be able to search the fast-growing SimpleGeo Marketplace for information based on these searches and get those results returned on a map to either a mobile application or a browser.

In addition, customers wishing to build their own geospatial data can use deCarta services to build data such as places, neighborhoods, sales regions or any other spatial representation that may be useful to them in particular or to the public at large. That data can then be stored as layers in the SimpleGeo Storage Engine, either for private use or shared publically in their Marketplace.

"Our goal at SimpleGeo is to build and index all kinds of public and private geospatial data and make access as easy as possible. As those datasets grow, it is critical that our customers have more visually-oriented ways to search and select from that data," said Matt Galligan, CEO of SimpleGeo. "deCarta has continued to develop more sophisticated local search capabilities and that makes them a natural partner for us."

"Local, often specialized data sets have become a differentiating factor for many businesses and applications. SimpleGeo's model of providing easy creation, storage and access is clearly in step with this need," said J. Kim Fennell, President and CEO of deCarta. "Our MapSearch technology was developed specifically for use on large, varied geodata. This partnership with SimpleGeo puts that to excellent use."

The partnership between SimpleGeo and deCarta was announced at the Where 2.0 Conference in San Jose, CA. The companies expect to release linked APIs demonstrating the joint functionality within the next few months.

About SimpleGeo

SimpleGeo provides a ready-to-use platform that makes it easy to store, scale and discover geodata for use on the web and applications. Founded in May 2009 by Joe Stump and Matt Galligan, SimpleGeo has raised over $1.5 million seed round funding to date led by First Round Capital and other influential angel investors. SimpleGeo has offices in both Boulder, CO and San Francisco, CA.

About deCarta


deCarta is the leading independent geospatial software platform that has enabled some of the industry's most successful Location-Based Services (LBS) applications. The company's technology is ideal for high-volume LBS applications in the mobile, enterprise fleet and Internet markets where scalability, speed and reliability are vital. deCarta's solutions are preferred by application developers, service providers, and mobile handset OEMS who seek to leverage deCarta's unique strengths of server-side, wireless LBS and Search expertise, and also want the flexibility to customize LBS offerings and self-brand. Some of deCarta's customers and technology partners include Appello, ATX, AutoTrader.co.uk, Ford, FullPower, General Motors OnStar, Hotels.com, INRIX, LG electronics, Local Matters, loopt, Maps.com, Multimap, NAVTEQ, Networks In Motion (now TCS), Opera, T-Mobile, Samsung, SimpleGeo, Tele Atlas, Verizon, WHERE and Xora. deCarta is privately held and headquartered in San Jose, California with international offices in the UK, Germany, the Netherlands and China. www.decarta.com.




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