Consumer Intelligence Company Measures Shoppers’ Preferences
PALO ALTO, Calif. — (BUSINESS WIRE) — January 20, 2010 — MyProductAdvisor.com today released results focused on current shoppers who show an early preference for 3D TV. The intelligence originates from a large sample of TV shoppers using the advisor on MyProductAdvisor.com.
“Based on 3D TV’s prominence at the Consumer Electronics Show (CES), it is important to understand the characteristics of those consumers who will be at the forefront of this new market and who will have a significant influence on its early success,” said Rich Falcone, President & CEO of Market Insight Corporation. “These snippets of intelligence represent a small sample of the information that can be extracted from the real-time preferences of actual shoppers.”
The results clearly indicate a greater preference among males for 3D TV. In fact, 77% of those shoppers expressing a serious interest in 3D are male, as contrasted with 66% males among all active TV shoppers. When asked for their most likely purchase channel for a new TV, shoppers having a strong preference for 3D were more reluctant to select a large, multi-product retailer (e.g., Walmart, Target, Costco). They chose this option only 18% of the time compared to 30% for the average TV shopper. In addition, early adopters of 3D are much more likely to own a Sony TV than the average TV shopper, 30% versus 22%. They are also twice as likely to own a plasma TV than the average shopper.
“The three pillars of value for our market intelligence are its timeliness (“real time”), the genuine nature of input from real shoppers, and the large sample sizes that mitigate risk and provide greater segmentation granularity,” says Mr. Falcone.
MyProductAdvisor.com is a winner of the prestigious American Marketing Association’s EXPLOR award recognizing “the most innovative use of technology in applications that advance market research.”
About MyProductAdvisor.com (Market Insight Corporation)
MyProductAdvisor.com is a consumer facing website that provides a real-time portal into the minds of consumers. This real time service empowers shoppers through a process that gathers their preferences for specific product attributes. MyProductAdvisor.com delivers unbiased buying recommendations to the shopper, and the preferences it collects fuel a powerful consumer intelligence system. Enterprise companies utilize the intelligence as a unique measure of shifting consumer sentiment. Market Insight Corporation, the company behind MyProductAdvisor.com, was established in 2003, and is led by recognized industry executives. The company is based in Palo Alto, California, USA.
Ted Lee, 650-320-8222 ext. 223