The 2010 NAVTEQ Global LBS Challenge(R) 'Best of' Recognition Awards Drive Competition for Entrepreneurs and Developers

Nine Diverse Recognition Awards Create Opportunities for Map Applications Worldwide

CHICAGO, Nov. 5 /PRNewswire/ -- NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, is offering "Best of" recognition awards in a variety of categories, challenging entrepreneurs and developers to submit their best LBS applications in the annual NAVTEQ Global LBS Challenge competition.

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In addition to the record global prize pool valued at over $10 million USD to be shared by the overall winners, "Best of" recognition awards will be awarded in nine categories to recognize achievements in particular areas. Criteria vary for each recognition award, and several embrace this year's acceptance of pre-commercialized applications on any device.

A complete list of the 2010 Global LBS Challenge "Best of" recognition awards includes:

    --  Best Use of Location-Based Advertising, incenting developers to
        introduce new business models in their applications and using
        LocationPoint Advertising (LPA) that provides relevant offers to
        consumers and revenue streams for application developers, wireless
        carriers and device manufacturers. This award will be judged on the best
        creative ad delivery using NAVTEQ's LocationPoint(TM) Advertising
        service within an LBS application.
    --  Most Innovative Use of Graphics awarded in each region by Global Award
        Sponsor Imagination Technologies, a NAVTEQ co-marketing partner and a
        leading multimedia chip technology company.
    --  Best Home Screen Widget Design, awarded by Global Sponsor HTC
        Corporation in each region for the most compelling solution that brings
        location-based content to the home screen of the Android(TM)-based HTC
        Hero(TM) phone.
    --  Best Use of Tanla License Manager, selected by Global Sponsor Tanla in
        each region for the most inventive use of Tanla's advanced solutions for
        24/7 license management and on-device payment.
    --  Best Touch User Interface (UI) Application, recognizing the most
        inventive LBS application to utilize the increasingly popular
        touch-screen devices.
    --  Best Use of Pedestrian Content, an opportunity for developers to
        capitalize on data from more than 100 global cities in NAVTEQ Discover
        Cities(TM), exploring pedestrian navigation and multi-modal routing.
    --  Best API Creation, open to contestants creating a unique Application
        Programming Interface (API) that can be accessed or integrated by
        others.
    --  Best Use of User Generated Content (UGC), open to applications that
        include audience input - such as travel reviews, bicycle routes and
        location blogs - to differentiate their solution.
    --  Best Productivity Solution, open to innovative enterprise solutions
        improving the mobile workplace.

"Demand is growing globally for high-quality, location-based mobile applications. These 'Best of' awards and the Global LBS Challenge itself are our way of encouraging ground-breaking, functional LBS applications that take advantage of the latest in technology, tools and location content. By offering these additional awards, we look forward to welcoming more pioneering applications onto the world stage," says Marc Naddell, vice president, Partner & Developer Programs, NAVTEQ.

For more information and to register for the 2010 NAVTEQ Global LBS Challenge, please visit www.LBSChallenge.com. Registration for the EMEA region closes on November 6, 2009 and for North America region on November 20. A completed solution is not required at the time of registration.

About the NAVTEQ Global LBS Challenge

First launched in 2003, the NAVTEQ Global LBS Challenge is a world-wide competition conducted by NAVTEQ Network for Developers(TM) (NN4D), daring application developers around the world to build innovative location-based services (LBS) using dynamic positioning technology and NAVTEQ(R) maps. Integrating the accuracy and richness of NAVTEQ digital map data and LBS content facilitates the timely evolution of the next wave of location-aware applications. The Global LBS Challenge has become the premier event in the LBS industry for shining the spotlight on global LBS innovation and opportunity. Over 32% of the finalists from the past six years have gone on to receive venture capital funding or launch commercially-distributed applications. For more information on this year's competition, go to www.LBSChallenge.com.

About NAVTEQ Network for Developers

NAVTEQ Network for Developers(TM) (NN4D) is a dynamic web portal and global community that provides developers and business partners with the technical and business support needed to build, showcase and launch the most innovative location-enabled solutions. The NN4D includes resources such as mapping APIs, LBS content, point of interest data, routing information as well as geospatial platforms and tools from NAVTEQ and its partners. Members can rely on NN4D when creating GPS-based applications for the web, mobile phones, GIS and portable navigation devices that employ traffic, navigation, location content and location-based advertising for enterprise and consumer use. Connect with the people, tools and resources you need to build and market your location-enabled products by joining today at www.NN4D.com/joindevelopers.

About NAVTEQ

NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world. NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,400 employees located in 192 offices and in 43 countries.

NAVTEQ, NAVTEQ Network for Developers, LocationPoint and Global LBS Challenge are trademarks of NAVTEQ in the U.S. and other countries. All other marks are the property of their respective owners.

Web site: http://www.LBSChallenge.com/




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