National Semiconductor's White LED Driver with Dynamic Backlight Control Reduces Power Consumption of Portable Displays up to 55 Percent

Industry's Smallest Boost Converter Enables Better Picture Contrast, Longer Video Playback in Portable Displays

SANTA CLARA, Calif., Aug. 24 /PRNewswire-FirstCall/ -- National Semiconductor Corp. (NYSE: NSM) today introduced the industry's smallest white light-emitting diode (LED) driver with dynamic display backlight control. The LM3530, a member of National's PowerWise(R) energy-efficient product family, drives up to 11 high-current LEDs in series, illuminating larger displays in portable media devices such as smartphones. The LM3530 is offered in a 12-bump micro SMD package measuring just 1.615 mm x 1.215 mm x 0.425 mm.

Today's increased multimedia content in portable devices is fueling the trend towards larger displays and longer video playback, which require more power. National's LM3530 LED driver employs sophisticated ambient light-sensing algorithms and content-adjustable backlighting to optimize the display, realizing up to a 55 percent power saving over the common practice of driving the backlight at a constant brightness.

In a pair of tests, National compared the energy consumption of a backlight illuminating a 3.5" iPod touch(R) display with and without National's LM3530 LED driver.

The evaluation was conducted using typical multimedia downloadable material, in this case an episode from a television series and a trailer from a popular movie. Results showed the LM3530 achieved a power savings of 43 percent and 55 percent, respectively, over traditional backlighting. The predominately darker picture in the movie trailer garnered further power savings because the backlight was reduced more frequently for dark images.

Technical Features of National's LM3530 LED Driver

National's LM3530 current-mode boost converter can supply up to 29.5 mA of power to 11 white LEDs from a single-cell Lithium-Ion battery. A wide degree of programmability via an I2C compatible interface enables the designer to adjust for lighting effects such as fading, external ambient conditions and lighting level, as well as brightness and image performance.

The LM3530's programmable ambient light response along with a separate pulse-width modulation (PWM) dimming input enable the backlight LED driver to intelligently determine lighting requirements and select between various dimming options, optimizing the light output for the given conditions. Logarithm and linear LED brightness mapping provides flicker-free dimming. A fixed-frequency, 500 kHz boost converter provides high efficiency over the LED current range.

The LM3530 brings power savings to the serial implementation of large display backlighting. For parallel charge pumps, National will offer a product with a similar feature set in October 2009. For more information or to order samples and an evaluation board, visit http://www.national.com/pf/LM/LM3530.html.

Availability and Pricing

Available now, National's LM3530 is priced at $1.99 in 1,000-unit quantities. More information about National's LED drivers is available at http://www.national.com/analog/led.

About National Semiconductor

National Semiconductor is a leader in analog power management technology. Its products include easy-to-use integrated circuits, PowerWise products that enable more energy-efficient systems, and SolarMagic products which improve the energy output of solar arrays. The company celebrates its 50th anniversary this year. Headquartered in Santa Clara, Calif., National reported sales of $1.46 billion for fiscal 2009. Additional information is available at www.national.com.

National Semiconductor and PowerWise are registered trademarks of National Semiconductor Corporation. iPod touch is a registered trademark of Apple Inc.

    Media Contact                         Reader Information
    Gayle Bullock                         Design Support Group
    National Semiconductor                National Semiconductor
    (408) 721-2033                        (800) 272-9959
    gayle.bullock@nsc.com                 www.national.com

SOURCE National Semiconductor Corp.

Web site: http://www.national.com/




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