RealD Unlocks Animation’s Third Dimension as Official 3D Provider for SIGGRAPH 2009

LOS ANGELES — (BUSINESS WIRE) — August 3, 2009 RealD 3D has been selected as the official 3D provider for SIGGRAPH 2009, August 3-7 in New Orleans. The premier international event on computer graphics and interactive techniques, SIGGRAPH will feature 3D footage from movies including the highly anticipated Cloudy with a Chance of Meatballs (Sony Pictures Animation), Ice Age: Dawn of the Dinosaurs (20th Century Fox), Monsters vs. Aliens (DreamWorks Animation), Coraline (LAIKA/Focus Features) and more in industry-leading crisp, clear RealD 3D.

“We’re excited to bring RealD 3D to SIGGRAPH and showcase stereo animation from some of the world’s most talented filmmakers,” said Joshua Greer, RealD president. “RealD 3D is exploding in popularity worldwide and we look forward to working with the thousands of artists in attendance that will be displaying their work on RealD’s global platform for years to come.”

Far and away the world’s largest 3D cinema platform, RealD’s network of theatres includes over 8,700 screens contracted and over 3,200 screens installed in 46 countries with over 200 exhibition partners. Expanding at a breathtaking clip, RealD is the leading 3D cinema provider in North America, Latin America, Europe and Australia, having achieved 100% growth in its worldwide installation base and 400% growth in Europe in the first half of 2009.

A driving force in this year’s elevated box office totals, RealD 3D consistently delivers multiple times per screen revenue of the same film on 2D screens, with blockbusters including DreamWorks Animation’s Monsters vs. Aliens, Disney●Pixar’s Up and 20th Century Fox’s Ice Age: Dawn of the Dinosaurs having earned over $100 million on RealD 3D screens this year.

For a full list of screenings and panel discussions featuring RealD 3D visit www.siggraph.org.

About RealD

RealD is the global leader in 3D, bringing the most advanced and realistic 3D experience to cinemas worldwide. RealD’s new generation technology, deployed across the world’s largest 3D platform, provides a high-quality, stunningly lifelike viewing experience. Beyond cinema, RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with thirty years of scientific development behind its systems. RealD’s mission-critical 3D visualization technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more. www.realD.com



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