Following Mirics’ announcement last week of FlexiTV support for the Intel® AtomTM processor, this latest development for the ARM Cortex applications processors demonstrates Mirics' on-going commitment to enable platform agnostic broadcast content, whilst substantially reducing the cost and footprint of adding TV and radio reception.
Commenting on this latest innovation from Mirics, CEO Simon Atkinson stated: “Rapidly growing consumer demand for the widest range of media-rich content on portable devices has seen the evolution of smartphones from voice-centric devices into multi-media entertainment platforms. Mobile TV and radio are therefore content applications naturally well suited for support on smartphones. The ARM Cortex-A8 and Cortex-A9 processors are the de-facto standard embedded applications processors for cellphones enhanced with multi-media functionality, so the architecture was the natural choice for us to target with FlexiTV.”
ARM executive vice president of marketing, Ian Drew commented, “We believe that the combination of the Cortex applications processors’ low power multicore architecture and NEONTM media processing engine, together with Mirics’ software-based FlexiTV demodulator provides the low cost solution to the challenge of delivering multi-standard mobile TV reception on smartphones.”
Mirics stated that its initial smartphone-based solutions will address the Korean and Japanese mobile TV standards - T-DMB and ISDB-T OneSeg, respectively – which have achieved by far the greatest geographic penetration. Mirics expects to sample FlexiTV solutions based upon the Cortex applications processors to lead customers in the 4th quarter of 2009 with production being ready for early 2010.
Mirics provides total system solutions for converged wireless connectivity on portable consumer electronic devices such as Notebook PCs, Media Players and Cellphones. The initial focus of the company is the delivery of free-to-air broadcast services and content to portable computing and communications devices. With development, support and sales operations in USA, UK, Hong Kong, China and Taiwan, Mirics has brought together a strong team with extensive experience in delivering high performance integrated circuits and algorithmic IP into high volume wireless, broadcast and cellular applications.
Mirics has secured funding from an eminent investor team comprising Acacia Capital Partners, Intel Capital and Pond Venture Partners. Mirics secured $7 million of financing in January 2009, bringing total investor financial support to $22 million.
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