NAVTEQ LocationPoint Advertising Selected by Centrl

Targeted, location aware advertising delivered on location-based social network

CHICAGO, June 16 /PRNewswire/ -- NAVTEQ, a leading global provider of digital map data for location-based solutions and vehicle navigation, today announced its selection by Centrl(TM) to enable its location-based social network with NAVTEQ LocationPoint(TM) a mobile location based advertising service.

Centrl's interoperable location-based social network allows users to connect with nearby places and people that match their interests on smart phone mobile devices and social networking sites.

NAVTEQ LocationPoint(TM) Advertising provides Centrl's location aware application with turnkey high value content enabling advertisers to reach and engage consumers where and when they are making shopping and purchasing decisions. For example, with NAVTEQ LocationPoint, Centrl users on-the-go looking for nearby friends and a place to meet can view offers from nearby merchants such as coffee shops and restaurants. Merchant locations can be displayed on NAVTEQ maps. Merchant services and special offers can be advertised with rich graphical promotions and mobile coupons, as well as engaging calls to action including click-to-call, route and text.

By leveraging NAVTEQ LocationPoint Advertising, Centrl is able to:

    --  Maximize the revenue potential of its extensive mobile reach through
        location aware advertising.
    --  Help advertisers drive awareness, store visits and purchases with
        interactive campaigns targeted to potential nearby customers who have a
        higher degree of receptivity for what the merchants offer.
    --  Connect Centrl users with relevant local merchant information from
        shopping, restaurants and entertainment to gas stations, auto services
        and banks/ATMs via compelling promotions.

"With NAVTEQ LocationPoint, we have the ability to offer advertisers an exciting range of opportunities to reach our users in valuable and relevant ways," said Murat Aktihanoglu, CEO, Centrl Inc. "NAVTEQ's location-based advertising services are a great fit for Centrl, and together we're responding to the increased economic pressure on advertisers by making their marketing dollars count by reaching the most targeted audiences possible."

NAVTEQ is uniquely suited to deliver and manage this turnkey offering given its role as a leader in location content and services, its relationships with hundreds of advertising partners and its ability to distribute attractive dynamic advertising inventory.

"Our relationship with Centrl represents how NAVTEQ is leveraging its strong location based services industry position to set new standards in mobile advertising," said Christopher Rothey, vice president market development and advertising for NAVTEQ. "Benefitting from the full complement of NAVTEQ's advertising services and sales force, Centrl inventory offers marketers relevant, actionable advertising that reaches consumers when they're at the intersection of location and decision."


NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 4,000 employees located in 190 offices and in 39 countries.

NAVTEQ and NAVTEQ LocationPoint are trademarks in the U.S. and other countries. All rights reserved.

About Centrl

Centrl Inc. ( is a location-based social networking startup based in NYC and backed by industry veteran investors. Available on the web, iPhone, Android and Blackberry, Centrl enables users to access money-saving offers around them, keep track of their friends, communicate with them for free, and easily utilize restaurant reviews, tourist, event, real estate, gas station, etc. information. Centrl's advanced social features such as easy login from social networks, virtual gifts, and free text messaging engage users while they can also access numerous map layers full of useful content.


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