ESRI's 2009/2014 Demographic Data Forecasts Socioeconomic Trends

                                  Updated Population, Income, Housing, and Employment Data Now Available

Redlands, California— May 28, 2009 —ESRI's 2009/2014 demographic data updates identify areas of high unemployment, activity in the housing market, rising vacancy rates, reduced consumer spending, changes in income, and increased population diversity. Updated data variables, such as population, housing, age, income, and home value, ensure that analysts can conduct their research with the most accurate information available, particularly for fast-changing areas.

ESRI data is created to provide the most accurate small-area analysis at any geographic level. The accuracy of the data helped ESRI identify the beginning of the bursting housing bubble and subprime mortgage crisis a full two years before the market collapsed.

"ESRI pays close attention to economic and social trends and how they influence the needs of business, consumers, and citizens," says Lynn Wombold, chief demographer and manager for data development at ESRI. "The challenge of the current market underscores the importance of information. Our data strategy provides consistent forecasts and year-by-year data solutions that enable analysts and knowledge workers to be confident that the analysis they perform this year will be valid and applicable next year, and even in five years' time. Current data can track critical changes and preclude the cost of being wrong."

ESRI's 2009/2014 data was created using a proven methodology and has been released for more than 2,000 demographic data variables including 2014 forecasts, and five major data collections.. ESRI Data is released across 11 different geographies, from national to block group levels.

The data is currently available in more than 50 reports and maps from Business Analyst Online, ESRI's on-demand analysis tool, and as ad hoc databases. It will also be available soon in ArcGIS Business Analyst desktop software, the optional ArcGIS Business Analyst Segmentation Module, and ArcGIS Business Analyst Server as well as from ArcGIS Online. Information from the data can be used by organizations to analyze trends, identify growth, and make governmental or business decisions about expanding services and to reveal new market opportunities.

For more information about ESRI's 2009/2014 databases, visit www.esri.com/data or call 1-800-447-9778.

About ESRI

Since 1969, ESRI has been giving customers around the world the power to think and plan geographically. The market leader in GIS, ESRI software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. ESRI applications, running on more than one million desktops and thousands of Web and enterprise servers, provide the backbone for the world's mapping and spatial analysis. ESRI is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at www.esri.com.



Contact:

Matthew DeMeritt
ESRI
Tel.: 909-793-2853 extension 1-2930
E-mail: Email Contact




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