NAVTEQ Secures Business Arrangement With Samsung Electronics

Contract includes Entire NAVTEQ(R) Map Database and Premium Map Content

CHICAGO, April 30 /PRNewswire/ -- NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, announced that it has signed an agreement to supply NAVTEQ map data and content to Samsung Electronics Co., Ltd., the world's second largest mobile manufacturer.

Samsung Electronics will have access to all 76 countries in the NAVTEQ map database. The agreement also allows Samsung Electronics the rights to utilize NAVTEQ content including Visual Content, Speed Limits, Extended Lanes and NAVTEQ Discover Cities(TM). This robust and comprehensive portfolio is designed to enhance navigation device functionality.

    --  Visual Content: enabling a better end-user sense of orientation when
        interacting with the device through a 3D display of prominent landmarks
        and 3D city models;
    --  Speed Limits: facilitating improved arrival times, information about
        maximum road speed, and warnings to users of potential speed violations;
    --  Extended Lanes: expanding capabilities to guide end-users to the correct
        lane at complex junctions;

-- NAVTEQ Discover Cities(TM): enabling pedestrian orientation and navigation by foot and via public transit systems.

Samsung Electronics will launch the Samsung I8910 HD with NAVTEQ(R) Map and content in Europe in May. The GPS-enabled Samsung I8910 HD will offer drivers an enriched navigation experience through enhanced visual content such as 3D landmarks and 3D city models. It also offers advanced navigation with speed limits and extended lanes. More uniquely with NAVTEQ Discover Cities(TM) on Samsung I8910 HD, urban travelers will be able to take full advantage of their surroundings and help them get from place to place with a variety of routing options. Furthermore, the Samsung I8910 HD is incorporated with a social networking functionality which utilizes NAVTEQ map data and content. It allows users to find their friends online and determine the quickest way to route or walk to them. Users can also use the local POI search capability and find places recommended by their friends.

"By providing end users with intuitive, unrivaled mobile experience based on state-of-the-art technology, Samsung has remained as one of the leaders in mobile industry. This agreement with NAVTEQ will enable us to continually provide users with the most powerful mobile experience possible," said Wonsik Lee, vice president of research & development planning and partnership, Samsung Electronics.

"We are very pleased to be selected as the map supplier to Samsung, one of the world's leading handset manufacturers," said Jeff Mize, executive vice president, sales, NAVTEQ. "Samsung is focused on delivering a superior user experience, and NAVTEQ is uniquely positioned to support Samsung through innovative map content and leading edge location-based services."

About NAVTEQ

NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world. NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,000 employees located in 196 offices in 36 countries. NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.

NAVTEQ and Discover Cities are trademarks of NAVTEQ in the U.S. and other countries. Other trademarks are the property of their respective owners. All rights reserved.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com

(Logo: http://www.newscom.com/cgi-bin/prnh/20060313/NAVTEQLOGO)

Web site: http://www.navteq.com/




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