“I am excited to join the talented team at Vibes Media. I believe the mobile marketing industry has reached an inflection point and Vibes Media is in an excellent position to impact its future,” said Green. “Over the past decade, Vibes has been helping brands and publishers develop, retain and strengthen their relationships with customers through highly relevant, timely and targeted mobile communication programs. The Vibes’ team has established the company as a pioneer and thought leader in mobile marketing. I look forward to tackling the challenges that lie ahead and exploring new, untapped opportunities.”
Before joining Vibes, Green, a seasoned entrepreneur, served as an integral member of SHOP.COM’s executive team since 2005, where he led the sales, merchant operations and business development departments. During his four year tenure, SHOP.COM posted considerable revenue growth, launched multiple media platforms and significantly expanded their client base. Prior to this position, Green held senior sales and sales leadership roles with Grey, FloNetwork and DoubleClick.
According to the CTIA Wireless Association’s December 2008 numbers, the monthly volume of SMS messaging reached 110 billion, up 129% year-over-year, and the monthly MMS volume hit 1.6 billion, up 108% year-over-year. The sheer quantity of messages being exchanged, combined with the rapid adoption of browser enabled handsets, provide a compelling argument to advertisers and publishers that now, more than ever, is the time to engage audiences through mobile.
“Bringing Drew on board demonstrates the strength of our commitment to investing in strategic and long-term growth for both Vibes and the mobile marketing industry,” said Alex Campbell, Co-founder and CEO of Vibes Media. “Drew has been a driving force behind the digital revolution and we are excited to work with him as we help guide the mobile industry forward.”
Vibes, a privately owned company based in Chicago, has been a pioneer in the mobile marketing business for an unprecedented 10 years, executing more than 50,000 text messaging programs throughout the USA.
About Vibes Media
Vibes has been on the forefront of the mobile marketing industry since 1998. After launching the first mobile campaign in the U.S., the company has gained a reputation for developing innovative client solutions that include the first product for the radio industry, the first Text-2-Win program, the first Text-2-Screen event and the first Text Adventure game. Recently recognized by Inc. Magazine as one of the top 100 fastest growing U.S. companies for 2007, Vibes continues to change the industry landscape with an unconventional approach to mobile marketing. The company’s unique blend of technology, strategic planning and creativity helps clients identify the right time, location and mobile tactic necessary to optimize audience interaction and generate a greater ROI. For more information, please visit www.vibes.com.