NVIDIA Unveils Industry's First Integrated GPU Platform for Broadcast Production

New Quadro Digital Video Pipeline Delivers a Flexible, No-compromise Platform; Enables Real-time, Broadcast-quality Graphics

LAS VEGAS, April 20 /PRNewswire-FirstCall/ -- NAB 2009 -- NVIDIA Corporation today introduced the NVIDIA(R) Quadro(R) Digital Video Pipeline, the industry's first integrated GPU-based platform for broadcasters to acquire, process and deliver virtual effects to video.

(Logo: http://www.newscom.com/cgi-bin/prnh/20020613/NVDALOGO)

The solution offers the fastest graphics computation engine for broadcast production, in a flexible, reliable and cost-effective PC-based platform. By providing a direct path for image processing into and out of the GPU, it allows professionals to incorporate higher quality, graphic-rich broadcasts in real time. It also offers the fastest path for capturing and transcoding HD broadcast-quality video for use in real-time Internet streaming services.

"Our customers rely on us to deliver high-quality broadcasts in real-time," says Paul Lacombe, president at Brainstorm America. "With the NVIDIA Quadro Digital Video Pipeline, we can now utilize the power of the GPU from acquisition to final delivery; allowing us to meet the direct needs of our customer's and offer then higher quality, more graphic-rich broadcasts in real-time. This system is going to change the course of live broadcast."

The Quadro Digital Video Pipeline integrates the following:

    --  Quadro SDI Capture card - enables uncompressed video to be streamed
        directly to Quadro SDI-enabled GPU memory, with the ability to capture
        up to four HD-SDI Single link sources simultaneously. Supports all SMPTE
        standard formats (3G, 2K, HD and SD) and includes a monitor out of the
        primary input.
    --  Quadro SDI Output card - provides an integrated graphics-to-video
        solution, enabling 2D and 3D effects to be composited in real-time with
        2K, HD and SD video. It can be genlocked to external house sync, or
        synced to the SDI Capture card.
    --  Quadro FX professional GPU solutions - choose from the latest generation
        Quadro FX 3800, Quadro FX 4800 and Quadro FX 5800. Based on NVIDIA's
        revolutionary CUDA parallel computing architecture, Quadro offers
        advanced features and capabilities, up to 240 parallel processing cores
        and support for next-generation OpenGL and Microsoft DirectX 10
        applications.

-- Quadro Digital Video Pipeline SDK - includes an extensive software development kit containing samples, APIs and plug-ins that allow applications to easily optimize the graphics and data processing pipelines of the Quadro GPU. This ensures easy programmability and control through the entire Digital Video Pipeline -- from capture through final delivery.

"The Quadro Digital Video Pipeline lets us bypass the CPU and main memory, and take full advantage of the visual and computational power of the GPU," said Marv White, chief technology officer, Sportvision. "By continuing to work closely with NVIDIA, we're ensuring our customers continue to get the most innovative technology in live broadcast today."

"Over the next two years, we're going to see an even bigger surge in the adoption of on-air broadcast graphics and virtual sets," said Jeff Brown, general manager, professional solutions, NVIDIA. "We can hardly wait to see what the broadcast community will do with this with new technology."

NVIDIA is highlighting the new platform at the NVIDIA NAB 2009 booth: SL 7906, lower South Hall at the Las Vegas Convention Center, from April 20 to 23, 2009.

Pricing and Availability

NVIDIA Quadro Digital Video Pipeline will ship August 2009. The estimated street prices range from $5,000 to $8,000 USD, depending on configuration. Special partner discounts are available for those who qualify. For more information on NVIDIA Quadro Digital Video Pipeline, visit: www.nvidia.com/quadro/dvp.

About NVIDIA

NVIDIA (NASDAQ: NVDA) is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce graphics products, the professional design and visualization market with its Quadro(R) graphics products, and the high-performance computing market with its Tesla(TM) computing solutions products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe, and the Americas. For more information, visit www.nvidia.com.

Certain statements in this press release including, but not limited to, statements as to: the benefits, features, impact, and capabilities of the NVIDIA Quadro Digital Video Pipeline, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: development of more efficient or faster technology; adoption of the CPU for parallel processing; design, manufacturing or software defects; the impact of technological development and competition; changes in consumer preferences and demands; customer adoption of different standards or our competitor's products; changes in industry standards and interfaces; unexpected loss of performance of our products or technologies when integrated into systems as well as other factors detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission including its Form 10-K for the fiscal period ended January 25, 2009. Copies of reports filed with the SEC are posted on our website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.

Copyright(R) 2009 NVIDIA Corporation. All rights reserved. NVIDIA, the NVIDIA logo, Quadro, and CUDA are trademarks and/or registered trademarks of NVIDIA Corporation in the U.S. and other countries. Other company and product names may be trademarks of the respective companies with which they are associated. Features, pricing, availability, and specifications are subject to change without notice.

Note to editors: If you are interested in viewing additional information on NVIDIA, please visit the NVIDIA Press Room at http://www.nvidia.com/page/press_room.html.

Web site: http://www.nvidia.com/




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