MIPS Technologies Continues to Gain Traction in Portable Market with Multimedia Phone Design Win

                                   Licenses MIPS32® Synthesizable Processor to Mavrix Technology

MOUNTAIN VIEW, Calif. — March 31, 2009 — MIPS Technologies, Inc. (NasdaqGS: MIPS), a leading provider of industry-standard architectures, processors and analog IP for digital consumer, home networking, wireless, communications and business applications, today announced that Mavrix Technology, Inc., a fabless semiconductor company developing complete SoC solutions for the emerging Mobile Digital TV (MDTV) and portable multimedia market, licensed its MIPS32® 4KEc® synthesizable processor core for next-generation media processor designs.

“To succeed in the highly competitive multimedia cell phone market, our customers are looking for efficient, low-power SoCs to power their consumer devices,” said Dr. Zhenyu Zhou, CEO, Mavrix. “Our unique technology offers compelling all-format movie play and mobile TV functions for the fast growing cell phone market, with local technical support in China. By incorporating MIPS Technologies’ 4KEc core, we get a great combination of scalability and flexibility to optimize for high performance and low power. We also enable our customers to have a more open platform to develop their differentiation.”

“We are pleased that Mavrix, a company with innovative technology for the multimedia phone market, has selected MIPS Technologies to power its next-generation design,” said Brad Holtzinger, vice president of worldwide sales and corporate marketing, MIPS Technologies. “SoC developers who are focused on portable applications are increasingly leveraging MIPS Technologies’ broad and unique portfolio of IP and tools for the embedded market.”

According to market research firm IDC, worldwide mobile phone semiconductor revenue is expected to grow to $43 billion in 2012. According to the firm, connectivity and other multimedia related semiconductor content will continue to be primary drivers of revenue growth as mobile phone functionality continues to expand. IDC forecasts 62% CAGR worldwide from 2008 to 2012 for revenue from mobile phones with mobile TV functionality.(1)

About Mavrix Technology, Inc.


Mavrix Technology provides integrated mobile digital TV (MDTV) receiver and multimedia processor SoC solutions for the handheld market. Tailored specifically to meet Chinese OEM and ODM requirements, Mavrix’s manufacture-ready total solutions help its customers to quickly and cost-effectively add MDTV and movie play functions into handheld devices. Since its establishment in February 2005, Mavrix has raised $16 million in venture capital funding. The company currently has 80 employees with offices in Shanghai, China and Newport Beach, California. Visit www.mavrixtech.com.

About MIPS Technologies, Inc.


MIPS Technologies, Inc. (NasdaqGS: MIPS) is the world’s second largest semiconductor design IP company and the number one analog IP company worldwide. With more than 250 customers around the globe, MIPS Technologies is the only company that provides a combined portfolio of processors, analog IP and software tools for the embedded market. The company powers some of the world’s most popular products for the digital entertainment, home networking, wireless, and portable media markets—including broadband devices from Linksys, DTVs and digital consumer devices from Sony, DVD recordable devices from Pioneer, digital set-top boxes from Motorola, network routers from Cisco, 32-bit microcontrollers from Microchip Technology and laser printers from Hewlett-Packard. Founded in 1998, MIPS Technologies is headquartered in Mountain View, California, with offices worldwide. For more information, contact (650) 567-5000 or visit www.mips.com.



Contact:


Jen Bernier
MIPS Technologies
Tel.: +1 650 567-5178
E-mail: Email Contact




Review Article Be the first to review this article

Featured Video
Editorial
Jeff RoweJeff's MCAD Blogging
by Jeff Rowe
Siemens Goes ECAD With Mentor Graphics Acquisition
Jobs
Mechanical Engineer for IDEX Corporation at West Jordan,, UT
Business Partner Manager for Cityworks - Azteca Systems, LLC at Sandy, UT
Senior Structural Engineer for Design Everest at San Francisco, CA
GIS Analyst II for Air Worldwide at Boston, MA
Upcoming Events
Design & Manufacturing, Feb 7 - 9, 2017 Anaheim Convention Center, Anaheim, CA at Anaheim Convention Center Anaheim CA - Feb 7 - 9, 2017
Innorobo 2017 at Docks de Paris Paris France - May 16 - 18, 2017
Display Week 2017 at Los Angeles Convention Center 1201 S Figueroa St Los Angeles CA - May 21 - 26, 2017
SolidCAM: Program your CNCs directly inside your existing CAD system.



Internet Business Systems © 2016 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation GISCafe - Geographical Information Services TechJobsCafe - Technical Jobs and Resumes ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy Advertise