MIPS Technologies Appoints Semiconductor Industry Veteran Art Swift as Vice President of Marketing

MOUNTAIN VIEW, Calif., March 23 /PRNewswire/ -- MOUNTAIN VIEW, Calif., March 23 /PRNewswire-FirstCall/ -- MIPS Technologies, Inc. (NASDAQ: MIPS), a leading provider of industry-standard architectures, processors and analog IP for digital consumer, home networking, wireless, communications and business applications, announced it has named Art Swift as vice president of marketing, reporting to MIPS President and CEO John Bourgoin. With more than 20 years of experience in marketing and executive management for semiconductor and processor IP companies, Swift will lead marketing efforts for MIPS Technologies' global IP business.

"Art has a rich executive-level history in marketing for some of the world's leading semiconductor companies," said Bourgoin. "He has a long-time familiarity with MIPS(R) and other processor architectures, and his experience gives him a keen understanding of our business model. MIPS will benefit from Art's deep expertise in successfully defining and launching complex technology products, and in building relationships with global technology companies. Art's qualifications make him an ideal fit for this important role at MIPS Technologies."

"MIPS has proven technology, a high-quality reputation and a solid market position, all of which provide a perfect base for developing and executing new marketing programs," said Swift. "I am very excited to join MIPS Technologies at this time. Looking ahead, I see great potential to build on our leading position in our traditional markets like the digital home, and extend our presence even further in portable and other key markets."

Swift has held a range of senior marketing and general management leadership roles including president and CEO of Unidym, Inc. and president, CEO and senior vice president of marketing at Transmeta Corporation, a provider of low-power microprocessors and IP. Prior to Transmeta, Swift was COO at embedded software provider Lynuxworks and vice president and general manager of several large divisions of chipmaker Cirrus Logic. He also held senior marketing, business development and engineering positions with Summit Microelectronics, Sun Microsystems, Digital Equipment, Bipolar Integrated Technology, and Fairchild Semiconductor. Swift holds a B.S. degree in Electrical Engineering from Pennsylvania State University. He is co-inventor of three U.S. patents relating to programmable logic architectures.

About MIPS Technologies, Inc.

MIPS Technologies, Inc. (NasdaqGS: MIPS) is the world's second largest semiconductor design IP company and the number one analog IP company worldwide. With more than 250 customers around the globe, MIPS Technologies is the only company that provides a combined portfolio of processors, analog IP and software tools for the embedded market. The company powers some of the world's most popular products for the digital entertainment, home networking, wireless, and portable media markets--including broadband devices from Linksys, DTVs and digital consumer devices from Sony, DVD recordable devices from Pioneer, digital set-top boxes from Motorola, network routers from Cisco, 32-bit microcontrollers from Microchip Technology and laser printers from Hewlett-Packard. Founded in 1998, MIPS Technologies is headquartered in Mountain View, California, with offices worldwide. For more information, contact (650) 567-5000 or visit www.mips.com.

MIPS and MIPS-Based are trademarks or registered trademarks in the United States and other countries of MIPS Technologies, Inc. All other trademarks referred to herein are the property of their respective owners.

Web site: http://www.mips.com/




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