TomTom Announces New Map Subscription Service in US

CONCORD, Mass.—(BUSINESS WIRE)—March 19, 2009— TomTom, the world’s leading navigation solutions provider, today unveils its Map Update ServiceTM, allowing customers easy access to one year of quarterly map updates, for a one-time fee as low as $39.80, or $9.95 per map release.

All map updates are available for download through TomTom HOME, TomTom’s free desktop software application. New maps become available every quarter for the duration of a user’s subscription, and each map update incorporates all changes in the road network that have been validated by Tele Atlas. Subscribers will be alerted to download the latest map update as soon as they are available.

“The introduction of the TomTom Map Update Service completes our already-extensive map offering”, says Jocelyn Vigreux, President of TomTom Inc. “The road network changes up to 15% each year, but with our 30 Day Latest Map Guarantee, TomTom Map ShareTM and now, TomTom’s Map Update Service, users can rest assured knowing that with TomTom, their maps are always accurate and up-to-date.”

TomTom’s Complete Map Offering:

30 Day Latest Map Guarantee, gives users free access to the latest map; If a new map becomes available within 30 days of first use of the device, users are entitled to a one-time free map download via TomTom HOME.

TomTom Map Share™ Technology, enables users to make updates and corrections to their own maps instantly on the device and to benefit from improvements made by other users, completely free of charge. New Map Share features include the ability to change turn restrictions and posted road speeds, edit POI information, (un)block streets, and reverse traffic directions.

Map Update Service, allows customers to ensure maps are always up-to-date with the latest map update. On average, a new map release includes thousands of miles of new roads and Points of Interest, as well as unique Map Share corrections that have been reported by TomTom customers and verified by Tele Atlas. The service gives users easy access to one year of quarterly map updates for a one time fee.

Availability

The Map Update Service is available to all TomTom customers, with subscription prices for US and Canada Maps. Prices will vary depending on the TomTom device model.

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About TomTom

TomTom NV is the world’s leading provider of navigation solutions and digital maps. TomTom NV has over 3,300 employees working in four business units – TomTom, Tele Atlas, Automotive and WORK.

TomTom's products are developed with an emphasis on innovation, quality, ease of use, safety and value. TomTom's products include all-in-one navigation devices which enable customers to navigate right out of the box; these are the award-winning TomTom GO family, the TomTom XL and TomTom ONE ranges and the TomTom RIDER. Additionally, independent research proves that TomTom products have a significant positive effect on driving and road safety.

Tele Atlas delivers the digital maps and dynamic content that power some of the world’s most essential navigation and location-based services (LBS). Through a combination of its own products and partnerships, Tele Atlas offers digital map coverage of more than 200 countries and territories worldwide. The Automotive business unit develops and sells navigation systems and services to car manufacturers and OEMs. TomTom WORK combines industry leading communication and smart navigation technology with leading edge tracking and tracing expertise.

TomTom NV was founded in 1991 in Amsterdam and has offices in Europe, North America, Middle East, Africa and Asia Pacific. TomTom is listed at Euronext Amsterdam in The Netherlands. For more information, go to www.tomtom.com.



Contact:

TomTom Inc.
Kevin Carter
Tel: (978) 405-1840
Email: Email Contact




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