Cerelink(R) Digital Media Group to Explore Cloud Computing Services for CG Film Production

RIO RANCHO, N.M., Feb. 17 /PRNewswire/ -- Cerelink DMG, a New Mexico company, has entered into an agreement with DreamWorks Animation SKG, Inc. (NYSE: DWA) to explore the development of technology and infrastructure that would enable computer generated (CG) film rendering as a cloud computing service.

Richard Draper, Managing Partner of Cerelink DMG said, "With the technical innovation and real world computing demands of DreamWorks Animation, we're bringing the future of cloud computing to New Mexico. This effort is expected to create new opportunities and demand for New Mexico-based talent and services within the digital media sector."

The effort could virtually extend DreamWorks Animation's private rendering cloud to a New Mexico cluster dedicated exclusively to DreamWorks Animation. The expanded digital resource would be used to address peak rendering demands of the California studio. CG film production and visual effects require massive amounts of computational resources, typically tens of millions of computing hours, during the normal course of a production. Delivering on-demand and scalable computing resources as a cloud service is a desirable asset in an industry known for ever increasing and variable demand.

As part of the project, the New Mexico Computing Applications Center (NMCAC), in collaboration with UNM, the New Mexico Department of Information Technology, National LambdaRail, and Cerelink DMG have established and tested an ultra high speed link connecting New Mexico to Hollywood. This link is critical to the support of ongoing and future digital media R&D activities between New Mexico and California. With continued state investments, NMCAC and its partners established this capability as a direct response to the growing digital media and motion picture production industry in New Mexico.

"DreamWorks Animation has a rich history in technical innovation for film production," said Ed Leonard, CTO of DreamWorks Animation. "We're excited about working with Cerelink to explore bringing cost-effective and scalable on-demand computing to meet our needs."

About Cerelink(R)

Cerelink, Cerelink Digital Media Group and Cerelink Digital Labs use broadband Internet connections and other advanced technologies to power innovative solutions that deliver economic value for a variety of clients. Cerelink is based in Corrales, NM. http://www.cerelink.com, http://www.cerelinkdmg.com, http://www.cerelinkdl.com

About NMCAC

NMCAC is dedicated to tackling problems like energy and the environment using high-speed computing. http://www.newmexicosupercomputer.com/

    Contact:  Cerelink Digital Media Group, 505-899-6550
              Melissa Walters-Leymon, 505-266-5637

Web site: http://www.cerelinkdmg.com/




Review Article Be the first to review this article
IMTS 2018 Register Now>>

Featured Video
Jobs
GIS Specialist for Metro Wastewater Reclamation District at Denver, Colorado
Upcoming Events
34th Annual Coordinate Metrology Society Conference 2018 at Grand Sierra Resort, 2500 East Second Street Meeting & Covention Center Reno NV - Jul 23 - 27, 2018
Design of Experiments (DOE) for Process Development and Validation (NTZ) 2018 at DoubleTree by Hilton San Diego Downtown 1646 Front St San Diego CA - Aug 2 - 3, 2018
FARO Measure And Inspect 2018 at Maple Hotel Bangkok Thailand - Aug 8, 2018
COMSOL Conference 2018 Bangalore at ITC Gardenia 1, Residency Road, Shanthala Nagar, Ashok Nagar, Bengaluru, Karnataka India - Aug 9 - 10, 2018
Kenesto: 30 day trial



Internet Business Systems © 2018 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation GISCafe - Geographical Information Services TechJobsCafe - Technical Jobs and Resumes ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise