Sybase 365 Pioneers Intelligent SMS-Based Geolocation Service

BARCELONA, Spain—(BUSINESS WIRE)—February 16, 2009— Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), the global leader in mobile messaging services today announced the release of SMS Locator Service at GSMA Mobile World Congress currently underway in Barcelona.

SMS Locator Service is the world’s premiere intelligent SMS geo-location service with advanced geographic information enabling mobile subscribers to request turn-by-turn directions of locations closest to their current position. SMS Locator Service interface with natural language software guides users through the process, providing prompts when necessary and allowing the user to make requests using their own words by supporting abbreviations, acronyms, nicknames and common misspellings.

The company’s mobile banking suite - Sybase® mBanking 365™ - now offers the SMS Locator Service, enabling customers to find their closest bank branch or ATM location, anytime, anywhere.

Financial services are not the only industry where SMS Locator Service technology can be effectively used. Enterprises, including retail chains and government agencies can include the SMS Locator Service as part of their mobile services strategy.

“SMS is still the most effective way for enterprises to reach the most users anywhere in the world,” said Matthew Talbot, Vice President, mCommerce for Sybase 365. ”SMS Locator service is an effective, real time offering for enterprises who want to enrich their end users’ experience by providing fast, convenient information no matter where they are or where they want to go.”

SMS Locater Service is created using Sybase iAnywhere® Answers Anywhere™ platform and the ESRI geographic information system service, that handles the complexity of geocoding by matching addresses into latitude and longitude for accurate information. Combined with the Sybase 365™ global messaging operator-grade network, this delivers a unique, value-added service for enterprises worldwide.

To learn more about SMS Locator Service, visit Sybase 365 at
GSMA Mobile World Congress, Barcelona, Spain
February 16 – 19, Hall 2, Booth 2A15

About Sybase 365

Sybase 365, a subsidiary of Sybase, Inc. (NYSE:SY), is the global leader in SMS, MMS and GRX mobile messaging interoperability, the delivery and settlement of SMS and MMS content, mobile commerce and enterprise-class messaging services. Processing more than 200 billion messages per year, Sybase 365 reaches more than 700 mobile operators and 3 billion subscribers around the world. For more information, visit: www.sybase.com/365

Read Sybase Blogs: http://blogs.sybase.com

Sybase and Sybase 365 are trademarks or registered trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated. ® indicates registration n the United States.

Forward-Looking Statements

Certain statements in this release concerning Sybase, Inc. and its prospects and future growth are forward-looking and involve a number of uncertainties and risks. Factors that could cause actual events or results to differ materially from those suggested by these forward-looking statements include, but are not limited to, the performance of the global economy and growth in software industry sales; market acceptance of the company’s products and services; customer and industry analyst perception of the company and its technology vision and future prospects; the success of certain business combinations engaged in by the company or by competitors; political unrest or acts of war; possible disruptive effects of organizational or personnel changes; and other factors described in Sybase, Inc.’s reports filed with the U.S. Securities and Exchange Commission, including its annual report on Form 10-K for the year ended December 31, 2007.



Contact:

Sybase 365
Shahzia Banth, 925-487-7139
Email Contact
or
Incisor Communications for Sybase, Inc.
Ana Brekalo, 415-356-0389
Email Contact




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