Shrek The Musical: Autodesk Animation Technology Brings Magic Mirror to Life

SAN RAFAEL, Calif., Jan. 21 /PRNewswire/ -- SAN RAFAEL, Calif., Jan. 21 /PRNewswire-FirstCall/ -- In the new Broadway hit Shrek The Musical, DreamWorks Animation SKG, Inc. (NYSE: DWA) is relying on Autodesk, Inc. (NASDAQ: ADSK) 3D character animation technology. A customized system based on Autodesk MotionBuilder software is being used to generate a digital face in the Magic Mirror, which speaks to Lord Farquaad in real-time for every show.

"We've had a great, longstanding engagement with Autodesk; we rely heavily on Autodesk software and custom development for many of our projects," said Jim Mainard, head of Research and Development, DreamWorks Animation Technology. "For Shrek The Musical, the sophistication, interactivity and believability of the Magic Mirror wouldn't have been possible without Autodesk technology."

Autodesk is a world leader in design innovation technology. Autodesk 3D software and services enable customers to visualize, simulate and analyze entertainment and design projects. For Shrek The Musical, Autodesk designed a system that captures the facial motion of actor John Tartaglia in real-time and uses it to animate the face in the Magic Mirror. This live-to-stage performance is the first of its kind in a Broadway musical. The Magic Mirror was featured on NBC's The Today Show on December 8, 2008 and tested by co-host Meredith Vieira.

Shrek The Musical is an entirely new musical based on the story and characters from the book by famed New Yorker cartoonist William Steig, as well the Academy Award-winning DreamWorks film. The show celebrated Opening Night at The Broadway Theatre in New York City on December 14, 2008.

About Autodesk

Autodesk, Inc. is the world leader in 2D and 3D design software for the manufacturing, building and construction, and media and entertainment markets. Since its introduction of AutoCAD software in 1982, Autodesk has developed the broadest portfolio of state-of-the-art digital prototyping solutions to help customers experience their ideas before they are real. Fortune 1000 companies rely on Autodesk for the tools to visualize, simulate and analyze real-world performance early in the design process to save time and money, enhance quality and foster innovation. For additional information about Autodesk, visit www.autodesk.com.

About DreamWorks Animation SKG

DreamWorks Animation is principally devoted to developing and producing computer generated, or CG, animated feature films. With world-class creative talent, a strong and experienced management team and advanced CG filmmaking technology and techniques, DreamWorks Animation makes high quality CG animated films meant for a broad movie-going audience. The Company anticipates releasing its feature films into both conventional and IMAX(R) theatres worldwide. The Company has theatrically released a total of seventeen animated feature films, including Shrek, Shrek 2, Shark Tale, Madagascar, Over the Hedge, Shrek the Third, Bee Movie, Kung Fu Panda and Madagascar: Escape 2 Africa. Monsters vs. Aliens opens in theaters on March 27, 2009. Beginning in 2009, all of the Company's feature films will be produced in stereoscopic 3D technology.

Autodesk, AutoCAD and MotionBuilder are registered trademarks or trademarks of Autodesk, Inc. and/or its subsidiaries and/or affiliates in the USA and/or other countries. All other brand names, product names or trademarks belong to their respective holders.

(C) 2009 Autodesk, Inc. All rights reserved.

    CONTACTS
    Autodesk Corporate: Colleen Rubart, 415-547-2368,
    colleen.rubart@autodesk.com
    Autodesk Media & Entertainment:
    Roohi Saeed, 514-954-7296, roohi.saeed@autodesk.com
    Brittany Bonhomme, 514-954-7419, brittany.bonhomme@autodesk.com

(Photo: http://www.newscom.com/cgi-bin/prnh/20090121/SF60796)

(Logo: http://www.newscom.com/cgi-bin/prnh/20050415/SFF034LOGO)

Web site: http://www.autodesk.com/
http://www.shrekthemusical.com//




Review Article Be the first to review this article
Featured Video
Editorial
Jeff RoweJeff's MCAD Blogging
by Jeff Rowe
GE Additive’s Big Plans For Metal AM
Jobs
ECAD Designer - Data Connectivity for Delphi at Auburn Hills, MI
Mechanical Engineer II - Requisition ID 090445 for L3 Technologies at New York, NY
Estimator / Bidder for Rulon International at Saint Augustine, FL
Upcoming Events
33rd Annual Coordinate Metrology Society Conference at Snowbird UT - Jul 17 - 21, 2017
EMO Hannover 2017 at Hannover Germany - Sep 18 - 23, 2017
The 30th Annual Integrated Process Excellence Symposium & Training at Wyndham Grand Bonnet Creek Resort Orlando FL - Sep 18 - 20, 2017
Additive Manufacturing Conference 2017 at Knoxville Convention Center 701 Henley Street Knoxville TN - Oct 10 - 12, 2017



Internet Business Systems © 2017 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation GISCafe - Geographical Information Services TechJobsCafe - Technical Jobs and Resumes ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy Advertise