Intermap Technologies Signs Partnership Agreement With Lowrance to Provide AccuTerra GPS Maps

DENVER—(BUSINESS WIRE)—December 15, 2008— Intermap Technologies announced today that it has entered into a partnership agreement with Lowrance, a leader in outdoor navigation and wholly-owned brand of Navico Holding AS to offer AccuTerra™ maps for the Brand’s enhanced outdoor GPS devices. Under the terms of the agreement, AccuTerra GPS maps will provide users with detailed roads, trails, terrain, topographic contours, points of interest, and land management maps.

“We’re excited that Lowrance customers will benefit from the best GPS recreational maps on the market,” stated Michael Bullock, Intermap’s vice president of consumer electronics. “AccuTerra maps provide users with a superb outdoor experience, much better than today’s basemaps or enhanced content. As part of this agreement, European Lowrance users will benefit from Intermap’s superior NEXTMap® Europe terrain data.”

“Lowrance is dedicated to providing our customers with the most rewarding GPS user experiences possible,” said Navico President and CEO Jens-Thomas Pietralla. “High-quality AccuTerra map products allow us to further enhance our superior line of GPS devices and we are pleased to enter into this partnership with Intermap.”

AccuTerra GPS maps will be available for Lowrance customers on compatible products in 2009 with multiple variations to meet a wide variety of customer needs.

About Intermap Technologies

Intermap (TSX:IMP.TO) (AIM:IMAP.L) is a preeminent digital mapping company creating uniform high-resolution 3D digital models of the earth’s surface. The Company is proactively remapping entire countries and building uniform national databases, called NEXTMap®, consisting of affordably priced elevation data and geometric images of unprecedented accuracy. Demand for NEXTMap data is growing as new commercial applications emerge within the GIS, engineering, automotive, GPS maps, insurance risk assessment, oil and gas, hydrology, environmental planning, wireless communications, transportation, aviation, and 3D visualization markets.

Headquartered in Denver, Colorado, Intermap employs more than 850 people worldwide, with additional offices in Calgary, Detroit, Jakarta, London, Munich, Ottawa, Paris, Prague, and Washington D.C. For more information, visit

NEXTMap® and AccuTerra™ is a registered trademark of Intermap Technologies Corporation

About Navico and Lowrance:

The Lowrance® brand is wholly owned by Navico Holding AS, a privately held, international electronics company. A leader in outdoor recreational GPS electronics and currently the world’s largest marine electronics manufacturer, Navico is the parent company to five well-established brands: B&G®, Eagle®, Lowrance®, Northstar® and Simrad®. -

Intermap Reader Advisory

This news release contains certain forward-looking statements, which include certain assumptions with respect to the future business and operations of the Company. The reader is cautioned that assumptions used in the preparation of such information may prove to be incorrect. All such forward looking statements involve substantial known and unknown risks and uncertainties, certain of which are beyond the Company’s control. The Company’s actual results, performance or achievements could differ materially from those expressed in, or implied by, these forward-looking statements and, accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what benefits that the Company will derive there from. All subsequent forward-looking statements, whether written or oral, attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these cautionary statements. Furthermore, the forward-looking statements contained in this news release are made as at the date of this news release and the Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by applicable securities laws.

The TSX has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.


Intermap Technologies
Kevin Thomas, 303-708-0955
Vice President, Marketing
Email Contact
Rushton Gregory Communications for Navico
Andrew Golden, Principal, 617-413-6521
Fax: 617-507-0572
Email Contact

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