Loopt Announces Agreement to Advance Mass Adoption of Location-Based Services

Enables Easier and More Affordable Solution for Carriers to Adopt Loopt Applications and Services

MOUNTAIN VIEW, Calif., Nov. 6 /PRNewswire/ -- Loopt(R), a revolutionary social-mapping and communication service, announced today an agreement with SnapTrack Inc., a wholly owned subsidiary of Qualcomm, to use QPoint(TM) location-based server software to provide social mapping and other advanced location services. Loopt will help enable wireless carriers and a broader set of customers to provide certain high-performance, compelling location-based services (LBS). This agreement allows Loopt to address many of the economic challenges that have prevented the proliferation and success of high frequency, high accuracy location-based services.

"The accuracy of GPS intensive applications like ours is dependent on frequent use of location-based information and QPoint helps enable the use of location applications in a cost effective manner," said Sam Altman, co-founder and chief executive officer of Loopt. "We're excited to use QPoint location server software to help drive the LBS industry forward."

As mobile devices have improved, there has been industry-wide, explosive growth of data services, and location is now a key attribute of the mobile experience. Loopt believes all leading edge mobile services, such as social networking, commerce and local advertising, will require real-time, high frequency, high accuracy location-based services from operators and other location providers. The success of the Loopt mobile social mapping service is an early example of this growing trend.

"As location-based services become more prevalent, frequent access to precise location information will be a necessity," said Richard Bachand, vice president of Intellectual Property for SnapTrack. "We are pleased that Loopt, a leader in location applications and services, is working to help make this a reality."

Loopt has created a truly interoperable and accessible social-mapping service that is available across multiple carrier networks and supported on over 100 mobile devices. Leveraging the QPoint location server software, Loopt will be able to connect users to Loopt's social mapping services like never before.

About Loopt

Loopt, based in Silicon-Valley and backed by leading venture capital firms Sequoia Capital and New Enterprise Associates, has created a truly interoperable and accessible social-mapping service that is available across multiple carrier networks and supported on over 100 mobile devices. Leveraging the latest location technology, Loopt changes the way people connect, share and explore in the real world. Loopt was designed with privacy considerations at its core and offers a variety of effective and easy-to-use privacy controls for subscribers. Loopt works with leading mobile, social networking, and online privacy and security organizations such as The Family Online Safety Institute, Cyber Safe California, ConnectSafely.org, Congressional Internet Caucus Advisory Committee, Progress & Freedom Foundation's Center for Digital Media Freedom, and the Internet Safety Task Force. Loopt is also TRUSTe certified. For more information, please visit www.loopt.com.

QPoint is a trademark of Qualcomm Incorporated.

Web site: http://www.loopt.com//




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