Pictometry Entering Construction Market with Modern Marketing Concepts, Inc.

ROCHESTER, NY – October 21, 2008 – Pictometry International Corp., a leading provider of geo-referenced aerial image libraries whose proprietary technology is used globally to capture oblique image libraries, is partnering with database marketer Modern Marketing Concepts, Inc. (MMC) of Binghamton, N.Y. to introduce Pictometry’s patented oblique imagery and measuring software products in the construction and roofing industry.

Pictometry Intelligent Images® are 3-D like, geo-referenced, high-resolution oblique (captured at an angle, revealing greater locational detail of a structure of area) and orthogonal (captured directly overhead) images. When combined with Pictometry software, users can measure structures and properties using distance, height, elevation, roof pitch and more. Imagery can also be accessed online using Pictometry Web Services.

“We are excited to spread the word about such a great product,” says Dan Babcock, founder and CEO of MMC. “From the first time we saw it, we knew it was a winner and a perfect solution for the roofing and contracting markets.”

MMC specializes in targeted database marketing designed to deliver virtual sales channel services to clients in healthcare, building, hospitality and specialty markets. As part of its partnership with Pictometry, MMC is promoting and selling Pictometry’s Simplicity On-Line (PSOL). This web-based technology enables users to view, navigate and measure distance, height, elevation, pitch of a roof and more – directly on imagery. Since the partnership began, hundreds of contractors across the country have purchased PSOL and are realizing significant returns on investment.

“We put Pictometry to the test,” said Mark Mai, General Manager of Needham Roofing, Inc. in Denver, Colorado. “We wanted to test accuracy and see what it could do for us. We found that not only can we perform takeoffs ahead of time and become familiar with a site prior to an onsite visit, we can save valuable time so we can increase our attention to customer service, which is vital to our business. Integrating Pictometry has been easy and now we are sharing access with our estimators in our Denver and Dallas offices.”

Pictometry’s vast image library is continually updated and currently includes coverage for most key markets across United States. Pictometry is widely recognized as the leading provider of oblique imagery solutions which enable users in E9-1-1, GIS, and Tax Assessment professionals to “See Everywhere, Measure Anything, Plan Everything®.

About Pictometry

Pictometry International Corp. is a leading provider of geo-referenced, aerial image libraries and related software. Pictometry has captured over 50 million digital aerial images in over 600 counties in the United States covering over 70 percent of the United States population. Using its proprietary imaging process, Pictometry® captures georeferenced, high-resolution oblique (at an angle, producing a 3-D like view) and orthogonal (straight down) Intelligent Images®, within which structures and land features can be measured. Pictometry customizes and markets these technologies for government and commercial applications, offering non-traditional software solutions to aerial imaging needs. Pictometry’s imagery and software enables users to “See Everywhere, Measure Anything, Plan Everything”® using a patented digital information system. Pictometry has its headquarters in Rochester, NY and an office in Europe. Pictometry is a second order visualization tool that does not produce authoritative or definitive information (surveying) from its digital, aerial images. For more information on Pictometry, visit www.pictometry.com.


Tami Bacon
Pictometry Public Relations Manager
Tel.: 585-487-1488
E-mail: Email Contact

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