Actions Semiconductor Announces Strategic Partnership with Ritu, China's Leading GPS Map Provider

ZHUHAI, China, Sept. 19 /Xinhua-PRNewswire/ -- Actions Semiconductor Co., Ltd. (NASDAQ: ACTS), one of China's leading fabless semiconductor companies that provides comprehensive mixed-signal system-on-a-chip (SoC) and multimedia digital signal processing (DSP) solutions for portable consumer electronics, today announced that it has entered a strategic software agreement with China's leading GPS map provider, Ritu Information Systems, Inc. (Ritu).

Actions will incorporate Ritu's best-in-class Linux-based mapping software and navigation system onto its Series 13 controller integrated circuits (ICs). This software agreement will allow Actions solutions to support GPS applications for a variety of end market products. Actions expects initial shipments to begin in September 2008 and volume shipments to ramp up in the second quarter of 2009.

"We are excited to enter this strategic software partnership with Ritu, China's leading GPS map provider," commented Mr. Nan-Horng Yeh, CEO of Actions Semiconductor. "This agreement with an industry leader like Ritu demonstrates Actions' commitment to technological innovation, as we continue our efforts to diversify the breadth of applications supported by our SoCs."

About Actions Semiconductor

Actions Semiconductor is one of China's leading fabless semiconductor companies that provides mixed-signal and multimedia SoC solutions for portable consumer electronics. Actions Semiconductor products include SoCs, firmware, software, solution development kits, as well as detailed specifications of other required components and the providers of those components. Actions Semiconductor also provides total product and technology solutions that allow customers to quickly introduce new portable consumer electronics to the mass market in a cost effective way. The company is headquartered in Zhuhai, China, with offices in Beijing, Shanghai, and Shenzhen. For more information, please visit the Actions Semiconductor website at http://www.actions-semi.com.

     Investor Contacts:
     Lisa Laukkanen                Ernie Huang
     The Blueshirt Group           Investor Relations at Actions Semiconductor
     lisa@blueshirtgroup.com       ernie@actions-semi.com
     415-217-4967                  +86 756 3392353 ext 1095

Web site: http://www.actions-semi.com/




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