As Celestry's communications agency of record, McBru is developing and implementing an integrated campaign to brand and position the electronic design automation (EDA) company's innovative solutions among system-on-chip (SoC) and integrated chip (IC) manufacturers. McBru is a leading integrated communications agency that specializes in deep-technology, business-to-business marketing communications.
"We evaluated several agencies before selecting McClenahan Bruer," said Randy Smith, vice president of marketing for Celestry. "And we were sold by the agency's deep and comprehensive experience in our market -- along with the fact that McBru is unique in its ability to provide integrated PR and advertising services."
Celestry is the leading provider of physical design products that enable SoC and IC designers to achieve optimal performance from semiconductor process technologies. The company is a major force in the deep-submicron tool arena and offers software and services to electronic and semiconductor companies involved with the design of chips used in networking, communication, multimedia and computing products. Celestry is a pre-IPO (initial public offering) company that arose from the merger of industry leaders BTA Technology and Ultima Technology Inc. BTA offered the industry's most accurate process modeling technology while Ultima provided the best extraction, analysis and interconnect tools on market. By combining those technologies, Celestry is expected to become a powerhouse in deep-submicron physical analysis.
"Celestry is poised to become one of the most interesting players in EDA as semiconductor process geometries move to 90 nanometers and below," said Kerry McClenahan, agency principal. "Our goal is to create integrated PR and advertising campaigns that convey the excitement inherent in that evolution and aggressively evangelize the company's ground-breaking solutions." For more information about Celestry, visit www.celestry.com on the Web.
Built from the ground up to meet the unique public relations and advertising needs of deep and enabling technology companies, McClenahan Bruer Communications markets to technology-savvy audiences in the electronic design automation, embedded systems, information technology, semiconductors, software development, and test & measurement industries. With its team of senior-only marketing communications professionals, McBru represents its North America-based clients all over the world from its offices in Portland, Oregon and San Francisco. For additional information, visit www.mcbru.com on the Web.