Sequence and Faraday Collaborate on Integrated Low Power Design Flow

SANTA CLARA, Calif.—(BUSINESS WIRE)—July 17, 2007— Sequence Design, the EDA leader in Design For Power (DFP) SoC design solutions, today announced that it has partnered with Faraday Technology Corporation to deliver an advanced low power design flow to Faraday's ASIC design customers. The flow encompasses Sequence power analysis, estimation, debug and reduction tools. Faraday, a leading SoC ASIC vendor, is the newest member of the In-Sequence partnership program.

Through a collaborative licensing arrangement with Sequence, Faraday will bundle the PowerTheater tool suite together with its Faraday Design Kit and make the total package available to its USA customers. Leveraging Sequence tools, Faraday's USA customers will have the ability to evaluate multiple power management architectural options at the RTL stage where the impact of power savings is highest. Once the designers are satisfied with the trade-off of performance, area, and power, they can count on seamlessly migrating those power techniques into the subsequent synthesis and Place & Route stage with Faraday's fully integrated PowerSmart(TM) design flow methodology.

"Our partnership with Sequence allows Faraday to help our customers optimize for power at the architectural level, which is a fundamental advantage. Faraday aims to provide the most efficient silicon -- in area, power, and performance -- to enable our customers to have the most competitive products in the market," said Joseph Hong, USA General Manager, Faraday Technology Corporation. "The combination of Faraday's advanced ASIC design platform and Sequence's PowerTheater will enable our customers to address the most demanding low power SoC applications."

"Sequence is philosophically aligned with Faraday in the belief that power is the most important new arena for competitiveness and differentiation; we are proud to work with an industry leader like Faraday to deliver an integrated low power flow," said Holly Stump, Sequence vice president of marketing. "We believe that many of Faraday's customers, system OEMs and fabless semiconductor companies, will benefit from Faraday's new ability to use Sequence PowerTheater to develop SoCs, rapidly delivering the 3 Ps: power, performance, and price."

About Faraday Technology Corporation

Faraday Technology Corporation is a leading silicon IP and fabless ASIC vendor. The company's broad IP portfolio includes 32-bit RISC CPUs, DSPs, MPEG4, H.264, PHYs/Controllers for USB 2.0, Ethernet, Serial ATA, PCI Express, Cell Library and Memory Compiler. With more than 700 employees and 2006 revenue of US$171 million, Faraday is one of the largest fabless ASIC companies in the Asia-Pacific region, and it also has a significant presence in other world-wide markets. Headquartered in Taiwan, Faraday has service and support offices around the world, including the U.S., Japan, Europe, and China. For more information, please visit:

About Sequence

Sequence Design accelerates the ability of SoC designers to bring high-performance, power-aware ICs quickly to market. Sequence Design-For-Power solutions give customers the competitive advantage necessary to excel in aggressive technology markets. For more information:


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Jim Lochmiller, 541-821-3438
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