CONCORD, Mass.—(BUSINESS WIRE)—October 10, 2006— Imagine being able to satisfy your craving for delicious, made-to-order frozen treats delivered from a vending-style machine designed by MooBella LLC in SolidWorks(R) 3D CAD software. In the near future, people at select locations such as college and university campuses and hospitals will be able to choose fresh, hard-packed ice cream flavors like cake batter and accompanying mix-ins like chocolate chips, and have an incredibly tasty scoop of ice cream within 45 seconds.
Taunton, Mass.-based MooBella's mission is to marry innovative,
patented technology with one of the world's favorite treats to deliver
delicious custom-made ice cream from a vending-style machine. Hungry
customers will select from 12 different flavors in either premium or
low-fat varieties, and three different mix-ins to create fresh ice
cream made to order. MooBella designed the first-of-its-kind machine
in SolidWorks to improve design communication with suppliers, and
perfect the process of automatically mixing fresh ingredients in the
right proportions within the machine.
"One of the many challenges we face in delivering fresh ice cream
is ensuring food safety with no product degradation," said MooBella
Vice President of Engineering Jim Baxter. "SolidWorks' close-fit
tolerance capabilities are allowing us to make Founder Paul Kateman's
innovation a reality. In SolidWorks, we can see detailed interaction
between the components that mix the cream, sugar, and other
ingredients to ensure consistent product quality every time."
SolidWorks is also simplifying injection molding design to help
MooBella with its first manufacturing run in 2007. Many of MooBella's
suppliers, molders, and machine shops also use SolidWorks, enhancing
communication and reducing errors. SolidWorks' eDrawings(R) software
allows Baxter and his team to share 3D models or 2D drawings with
suppliers and potential customers. "With a project like this,
collaboration is crucial. SolidWorks and eDrawings allow us to work
with contractors as if they were in the same room," said Baxter.
SolidWorks Vice President of Worldwide Marketing Rainer Gawlick
commended the MooBella team and its creative design. "Ice cream's
appeal is pretty universal, and making it conveniently accessible and
delicious is a coup," he said. "MooBella is the latest example of a
company founded on a great idea and using SolidWorks to make that idea
MooBella LLC has been in operation since 2000, although founder,
Paul Kateman, has been working on the vision of freshly made ice cream
in a vending-style machine since the early 1990s. Today, the company's
technology, management "bench strength" in the ice cream and frozen
dessert industries, engineering and brand-management have combined to
turn that vision into a reality. The MooBella Ice Cream System, which
offers 96 varieties of delicious ice cream made fresh to order, can be
found in select cafeterias in hospitals and universities in and around
Boston, Mass. For more information, please visit www.moobella.com.
About SolidVision, Inc.
Founded in 1995, SolidVision, Inc. is one of New England's leading
providers of engineering solutions. SolidVision provides both
cutting-edge CAD solutions for SolidWorks and first-rate customer
service. SolidVision has been recognized by SolidWorks Corporation for
having the best customer service in its reseller channel for the past
seven years. For more information, visit the company's Web site at
About SolidWorks Corporation
SolidWorks Corporation, a Dassault Systemes S.A. (Nasdaq:
Euronext Paris: #13065, DSY.PA) company, develops and markets software
for design, analysis, and product data management. It is the leading
supplier of 3D CAD technology, providing intuitive, high-performing
software that helps product design teams develop great products. For
the latest news, information, or an online demonstration, visit the
company's Web site (www.solidworks.com) or call 1-800-693-9000
(outside of North America, call +1-978-371-5000).
SolidWorks and eDrawings are registered trademarks of SolidWorks
Corporation. Other brand and product names are trademarks of their
respective owners. Copyright (c) 2006 SolidWorks Corporation.
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