EARTH-i and what3words keep an eye on the Farnborough International Airshow from above

13th July 2016 - EARTH-i (, the innovative British distributor of Earth Observation and information services has joined forces with what3words to provide the organisers of the Farnborough International Airshow with an up-to-date map of the entire area, for use during the show. With a simple three-word address of every 3m x 3m square of the airfield and exhibition site, this can then be used to manage logistics, visitor direction and emergency response efforts. The joint application with what3words comes as Earth-i attends the show for the first time. 

London-based, what3words has created a global location reference system that gives every 3m x 3m square on the planet a fixed and unique 3 word address. Selecting from various imagery sources, Earth-i acquired a large amount of data from a manned aerial platform taking images from multiple angles of the Farnborough International site, to build a highly accurate 3D model. The data was then processed at Earth-i to produce a single, 9cm resolution plan-form image using the 3D model to correct the different image view angles. These images were then divided up into tiles ideal for internet delivery and on receipt of the finished image what3words overlaid their 3m x 3m grid system to integrate it with the optical data from Earth-i. 

This means the Farnborough operations team can react efficiently to situations that arise, knowing exactly where everything and everyone is. So a team member in the field can simply say "I need backup at friday.visit.look" and others can navigate there easily, while the team in HQ can see exactly where this location is, using the image of the site overlaid with what3words. The map of Earth-i imagery plus what3words allows for visualisation of the site assets and infrastructure, along with both 3 wordaddress search and discovery. 

Richard Blain, CEO of Earth-i, commented: “We are delighted to working closely with what3words to deliver geospatial and information solutions that tackle practical problems faced by governments, business, organisations and agencies. As one of the preeminent Air and Space events in the world, it is particularly exciting that we were able to deliver a useful tool to the organisers of Farnborough International, as we attend the show for the first time.”  

About EARTH-i Ltd:

Earth-i is a British company dedicated to facilitating the distribution of data from the DMC3/TripleSat Constellation. As the master distributor appointed by 21AT, Earth-i provides a portal for data users wishing to take advantage of the advanced data and services made possible by this uniquely capable Earth Observation satellite constellation. 

Earth-i is co-located on the Surrey Research Park in the UK with Surrey Satellite Technology Ltd, the manufacturer of the DMC3/Triplesat constellation.  

About what3words:

what3words is a universal addressing system based on a 3mx3m global grid. Each of the 57 trillion 3mx3m squares in the world has been pre-allocated a fixed & unique 3 word address. Their geocoder turns geographic coordinates into these 3 word addresses & vice-versa. 

As it is an algorithm their solution takes up less than 10MB, small enough to install on almost all smartphones and works across platforms and devices.what3words is a plug-in for businesses and individuals, via an API, to enhance their own products and services with simple and precise addressing.



Jonathan Sumner
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United Kingdom
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Nevena Rasic
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