koi Design Selects Widen Media Collective to Increase Global Access to Brand Images

MADISON, WI--(Marketwired - February 02, 2016) -  koi Design LLC, a leading designer and retailer of scrubs, clothing, and other household items, has selected the Widen Media Collective for its digital asset management (DAM) needs. They will use Widen's cloud-based DAM solution to organize many different types of digital media files for their retailer network.

Kathy Peterson, koi's founder and designer in chief, created the koi brand after successful stints with other designer giants including Guess and Carole Little. Her experiences with major brands taught her the importance of maintaining brand consistency with retail partners and promotions. As koi grew, they realized they needed better management and access to their branded images.

Already a customer of Widen's digital content production services for Photoshop and color retouching of koi's digital imagery, koi did not need to look very far to also increase the accessibility of those same images amongst their global retailer network. After reviewing prices and functionality of other digital asset management systems, koi ultimately chose the Widen Media Collective for their DAM needs.

"koi had been using the Widen production division for some time and the experience with Widen was positive," stated Jeremy Husk, Executive Vice President at koi. "The customer service is great, and the fact we could have the production services and DAM all under one roof made sense in terms of streamlining koi's process."

The DAM will be used to house photographic images and various other forms of digital information and collateral used to support the brand. The Media Collective will allow koi to make access to images and media easier and simpler for their retail partners, which is their largest group of users. 

"Most of Widen's DAM customers don't know that the top-ranked Media Collective solution was born almost 20 years ago from Widen's digital content production workflows which goes back decades earlier," said Craig Bollig, senior advisor with Widen. "They see the monthly updates, the active user community, the integrations to new tools they use for sales enablement and marketing, and they assume it's a much younger brand. But the team at koi was part of the Widen family long before adopting the software. We hang our hat on being not just the best-in-class DAM provider, but also a trusted partner in content production and customer service."

About koi Design LLC
Founded in 2006 by veteran fashion designer Kathy Peterson, koi specializes in stylish, form-flattering scrubs for women and men. koi designs quickly struck a chord with fashion-starved medical professionals bored with the traditionally drab options available. The company, which celebrates its 10th anniversary in 2016, has grown to have its products sold in more than 1,000 retails stores worldwide and has earned a passionately loyal following among fashion-savvy healthcare professionals. Today, koi's products also include accessories, gift items, bedding, home goods and more. For more information, visit www.koihappiness.com or follow koi Designer Scrubs on Facebook and koi happiness on Instagram.

About Widen Enterprises, Inc.
Widen is a marketing technology company that powers the content that builds your brand. Leveraging cloud-based resources, Widen delivers configurable, scalable, and cost-effective digital asset management solutions to help you easily store, search and share your digital content. Organizations of all sizes use Widen's SaaS DAM solution, the Media Collective, to streamline their marketing and creative workflows and make their content work harder. Widen is trusted by hundreds of thousands of users around the world at organizations like LG, Roche, Trek, Cornell University, New Orleans Tourism Marketing, The Atlanta Falcons, Red Gold Tomatoes, Electrolux, and Yankee Candle. To learn more about Widen, go to http://www.widen.com.

Jake Athey
Marketing Director
Widen Enterprises, Inc.

Email Contact

Review Article Be the first to review this article

Autodesk - DelCAM

Featured Video
Principal Research Mechatronics Engineer for Verb Surgical at Mountain View, CA
Senior Mechanical Engineer for Verb Surgical at Mountain View, CA
CAD Systems Administrator for KLA-Tencor at Milpitas, CA
Industrial Designer Intern – Spring 2017 for Nvidia at Santa Clara, CA
Lead Geospatial Analyst for Alion at McLean, VA
Upcoming Events
PI APPAREL Hong Kong 2017 at SHANGRI-LA KOWLOON 64 Mody Road Tsim Sha Tsui East Kowloon Hong Kong - Apr 5 - 6, 2017
SOLIDWORKS intro and hands on session – Slough at Baylis House, Slough, Berkshire, SL1 3PB Slough United Kingdom - Apr 7, 2017
PMTS 2017 at Greater Columbus Convention Center Exhibit Halls E, F, & D 400 North High St. Columbus OH - Apr 25 - 27, 2017
Engineer 3D! Training + Technology Conference at Hyatt Regency Milwaukee 333 West Kilbourn Avenue Milwaukee WI - Apr 25 - 26, 2017

Internet Business Systems © 2017 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation GISCafe - Geographical Information Services TechJobsCafe - Technical Jobs and Resumes ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy Advertise