MediaTek Announces MT2523 Series Designed for Smart Watches

World's first full-feature wearable chipset combines dual-mode Bluetooth Low Energy, GPS, MIPI-supported high-resolution screen

HSINCHU, Taiwan, Jan. 4, 2016 — (PRNewswire) — MediaTek today announced the MT2523 series. Designed for active and fitness smart watches, it is the world's first system-in-package (SiP) to offer GPS, dual-mode Bluetooth Low Energy, and a MIPI-supported high-resolution mobile screen.

The MT2523 combines long battery life, high-quality display technology, and small chip size to provide for optimum user experience. The SiP's printed circuit board area is 41 percent smaller than competitors' solutions. In comparison to other wearables, devices powered by MT2523 can last more than a week on one battery charge.

"The MT2523, with its combination low power and rich features, marks a significant step forward for the smart watch and wristband industries," said JC Hsu, MediaTek's corporate vice president and general manager of IoT business unit. "Power combined with efficiency has always been the hallmark of MediaTek technology solutions and we are leading the charge in bringing this know-how to IoT products."

MediaTek's MT2523 product family is based around a highly integrated system in package (SiP) that contains a micro controller unit (MCU), dual-mode Bluetooth, GPS and a power management unit (PMU). The MCU enables wearable devices with lower power consumption and smaller form factors than Android Wear. The display component supports MIPI-DSI and serial interfaces, resulting in a high-resolution mobile screen. It includes 2D capabilities of true color, per pixel alpha channel and anti-aliasing fonts, plus 1-bit index color to save memory and computing power. MT2523's low power comes from its ARM® Cortex®-M4 processor, which combines high-efficiency signal processing functionality with low power, low cost and ease-of-use benefits.

The SiP will be available to device makers starting in the first half of 2016.

About MediaTek

Since 1997, MediaTek has been a pioneering fabless semiconductor company and a market leader in cutting-edge systems-on-chip (SoC) for mobile devices, wireless networking, HDTV, DVD and Blu-ray. Our tightly-integrated, innovative chip designs help manufacturers optimize supply chains, reduce the development time of new products, and extend a competitive edge in crowded markets. Through MediaTek Labs, the company is also building a developer hub that will support device creation, application development, and services for the Internet of Things era. By building technologies that help connect individuals to the world around them, MediaTek is enabling people to expand their horizons and more easily achieve their goals. We believe anyone can achieve something amazing. And we believe they can do it every single day. We call this idea Everyday Genius and it drives everything we do. Visit mediatek.com for more information.

MediaTek Press Office:
Email Contact

Kevin Keating, MediaTek
+1- 206-321-7295
10188 Telesis Ct #500, San Diego, CA 92121, USA

Joey Lee, MediaTek
+886-3-567-0766 # 31602
No. 1, Dusing 1st Rd., Hsinchu Science Park, Hsinchu City 30078, Taiwan

To view the original version on PR Newswire, visit: http://www.prnewswire.com/news-releases/mediatek-announces-mt2523-series-designed-for-smart-watches-300198491.html

SOURCE MediaTek Inc.

Contact:
MediaTek Inc.
Web: http://mediatek.com




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