Birds Eye® Vegetables Launches New Products Featuring Disney Characters, Just in Time for October's National Family Health Month

Pasta and veggie side dishes for kids feature characters from Disney's Frozen and Disney-Pixar's Cars as well as Mickey Mouse and Minnie Mouse

PARSIPPANY, N.J., Sept. 28, 2015 — (PRNewswire) —  Birds Eye® Vegetables, the number one name in frozen vegetables, owned by Pinnacle Foods Inc. (NYSE: PF), announced a first-of-its-kind frozen offering, bringing nutritious, veggie-rich side dishes to kids, featuring Disney characters they know and love.  

Birds Eye(R) Vegetables Launches New Products Featuring Disney Characters, Just in Time for October's National Family Health Month

The Disney offerings by Birds Eye feature pastas in the shape of today's favorite Disney characters including Anna, Elsa, and Olaf from Disney's Frozen; Lightning McQueen and Mater from Disney-Pixar's Cars; and classic characters Mickey Mouse and Minnie Mouse. Varieties include: whole grain pasta and corn with a butter sauce, pasta and broccoli with a cheese sauce, pasta and peas with a parmesan cheese sauce, and pasta and carrots with a tomato sauce.

"Encouraging children to eat vegetables everyday is central to our mission at Birds Eye," said Mike Barkley, Senior Vice President/General Manager, Meals and Sides at Pinnacle Foods. "Through our collaboration with Disney, we are helping parents put quick, nutritious, flavorful meals on the table that their children will love."

According to the State Of The Plate report, nine out of ten people in the United States do not get enough vegetables.  Birds Eye is striving to move the needle on vegetable consumption among families with convenient and flavorful veggie-filled options for every age group.

"This collaboration with Birds Eye vegetables furthers our Magic of Disney's Healthy Living Commitment," said John T. King, Vice President, Licensing Consumables at Disney Consumer Products. "Our hope is that with the help of their favorite Disney characters, families can enjoy nutritious and convenient meal options together."

These four varieties are available now, and for more information on Birds Eye products, please visit

About Birds Eye
Birds Eye® unlocks the wonder of vegetables and makes them accessible and enjoyable to everyone, everyday. Using vegetables picked and frozen at their peak of freshness, Birds Eye® helps Americans make vegetables a meaningful part of everyday life. Providing a range of tasty and exciting solutions that make eating vegetables a memorable taste experience, Birds Eye® has something for everyone: with pure and simple vegetables under the Birds Eye®, C&W®, Freshlike® and McKenzie's® brand names; Birds Eye Steamfresh® vegetables and vegetable rich blends; and Birds Eye Voila!® complete frozen meals. For more information on Birds Eye® visit or Birds Eye® is a portfolio brand of Pinnacle Foods Inc.

About Pinnacle Foods Inc.
In more than 85% of American households, consumers reach for Pinnacle Foods brands. Pinnacle Foods is ranked on Fortune Magazine's 2015 Top 1000 companies list. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Parsippany, NJ, our business employs an average of 4,500 employees. We are a leader in the shelf-stable and frozen foods segments and our brands hold the #1 or #2 market position in 10 of the 14 major categories in which they compete. Our Birds Eye Frozen segment manages brands such as Birds Eye®, gardeinTM, Birds Eye Steamfresh®, C&W®, McKenzie's®, and Freshlike® frozen vegetables, Birds Eye Voila!® complete bagged frozen meals, Van de Kamp's® and Mrs. Paul's® frozen prepared seafood, Hungry-Man® frozen dinners and entrees, Aunt Jemima® frozen breakfasts, Lender's® frozen and refrigerated bagels, and Celeste® frozen pizza.  Our Duncan Hines Grocery segment manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® and Vlasic Farmer's Garden® shelf-stable pickles, Wish-Bone® and Western® salad dressings, Mrs. Butterworth's® and Log Cabin® table syrups, Armour® canned meats, Brooks® and Nalley® chili and chili ingredients, Duncan Hines® Comstock® and Wilderness® pie and pastry fruit fillings and Open Pit® barbecue sauces.  Our Specialty Foods segment manages Tim's Cascade Snacks®, Hawaiian® kettle style potato chips, Erin's® popcorn, Snyder of Berlin® and Husman's® snacks in addition to our food service and private label businesses. Further information is available at

Media Contact:
Sarah Tremallo
Phone: 908-500-4384    
Email: Email Contact

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SOURCE Birds Eye Vegetables

Birds Eye Vegetables

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