Geotab’s New Active Tracking Telematics Solution Enables ‘True’ Live Location Tracking

Active Tracking Provides the Industry’s Most Frequent Location Updates, Enabling Dispatchers to Immediately Identify and Resolve Problems Such as Delays, Thefts and Speeding

TORONTO — (BUSINESS WIRE) — September 10, 2015 — For first responders, taxi companies and other fleet owners, the ability to know the live position of their vehicles provides a variety of competitive and bottom-line benefits. That’s why Geotab, a leading global provider of end-to-end telematics technology, today announced its premium quality Active Tracking solution that provides location information faster and at a more granular level, with less data overhead than any other telematics solution currently on the market.

The Active Tracking solution is a new feature for use with MyGeotab, a web-based fleet management software, and the award-winning Geotab GO7 vehicle tracking device, which detects data from the engine, drivetrain, instrument cluster and other relevant subsystems to maximize productivity and minimize downtime. When fleet owners enable Active Tracking, the MyGeotab server tells the GO7 to deliver location updates as soon as they are available.

Using patented algorithms, MyGeotab presents that granular location information on an animated map, reflecting the steady movement of the vehicle — instead of the jagged jumps seen with other telematics solutions. As a result, Geotab’s Active Tracking solution provides deep, actionable insights that are particularly useful in applications where the precise location of a vehicle for dispatch purposes is essential.

Ideally suited for first responders or any dispatcher wishing to closely monitor vehicle activity, Active Tracking is like viewing the vehicle from a traffic helicopter, able to watch live as the vehicle slows down for traffic, accelerates, stops at the side of the road or speeds down a winding road. After some use, a dispatcher will be able to tell at a glance if a driver is driving too fast for the road, or reassure a caller that an ambulance has just turned off the highway onto their street.

Active Tracking is also ideal for enabling rules-based applications such as:

  • When paired with Geotab’s new GO TALK solution, Active Tracking leverages text-to-speech for more comprehensive behind the wheel driver coaching, such as when drivers exceeds the posted speed limit.
  • Active Tracking notifies dispatchers when a service call will be late because the vehicle is stuck in traffic. This information enables the fleet owner to respond in ways that maximize customer satisfaction by reassigning another driver to a job.
  • Active Tracking integrates data with third party applications, such as route planning, allowing dispatchers and managers to know when vehicles suddenly depart from a preferred route. This feature is ideal for ensuring the safety of employees, passengers and high-value cargo, in such situations as hijacking.

“Active Tracking is the latest example of Geotab’s commitment to providing fleet owners with actionable insights that they can’t get from any other telematics solution on the market,” said Geotab CEO Neil Cawse. “We’re confident that Active Tracking will become the must-have solution for first responders, taxi companies, trucking firms and other fleet owners that understand how live location information enables them to maximize productivity, efficiency, safety and customer satisfaction.”

Fortune 500 companies rely on Geotab's solutions to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve stronger compliance to regulatory changes. The company's products are represented and sold worldwide through its authorized reseller network on five continents and serve over 12,000 customers. Today, 600 million telematics data-points are collected on MyGeotab every day, deeming it one of the world’s leading global telematics platforms, in which unique data collection from vehicles can be used for intelligent benchmarking to improve overall performance and safety for any fleet.

About Geotab

Geotab is a leading global provider of premium quality, end-to-end telematics technology. Geotab's intuitive, full-featured solutions help businesses of all sizes better manage their drivers and vehicles by extracting accurate and actionable intelligence from real-time and historical trips data. With more than 600 million data points collected by Geotab devices and delivered to the platform per day, Geotab is a global leader in making actionable business intelligence and benchmarking data accessible to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety, and achieve stronger compliance to regulatory changes. The company's products are represented and sold worldwide through its Authorized Partner network. To learn more, please visit


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