Trick-or-Treat for UNICEF Celebrates 65 Years by Teaming up with The Peanuts Movie

Charlie Brown, Snoopy and The Peanuts Movie gang encourage American kids to get involved and help save other kids around the world

NEW YORK, July 17, 2015 — (PRNewswire) — This year, the iconic Trick-or-Treat for UNICEF campaign will celebrate its 65th anniversary by joining forces with another American favorite, Peanuts, which is also turning 65 this year. The entire Peanuts crew will be heading to the big screen this November with the release of The Peanuts Movie, in theaters November 6. Peanuts and Trick-or-Treat for UNICEF will encourage children to raise funds for UNICEF's lifesaving programs. Since 1950, Trick-or-Treat for UNICEF has raised more than $175 million for UNICEF to provide children around the world with medicine, nutrition, clean water, emergency relief and education.

"We are thrilled that the beloved Peanuts characters will be joining us to Trick-or-Treat for UNICEF and to inspire a new generation of kids in the U.S. to help other kids around the world," said Caryl M. Stern, President and CEO of the U.S. Fund for UNICEF. "We had the honor of working with Linus in 1952, and this year, we are overjoyed that he's enlisted Charlie Brown, Snoopy, and the rest of The Peanuts Movie characters to join him in support of UNICEF and the work they do to put children first."

"We are excited to celebrate the release of The Peanuts Movie by partnering Charles Schulz's iconic characters with the iconic Trick-or-Treat for UNICEF program," said Zachary Eller, Senior Vice President, Marketing Partnerships, 20th Century Fox. "We know Charlie Brown and the gang will do their best to help raise funds for this most worthy cause!"

In addition to children going door-to-door on Halloween to raise funds for UNICEF, teachers of grade K-12 students can participate in the Trick-or-Treat for UNICEF School Challenge throughout the fall. The School Challenge will engage educators and schools through an essay contest focused on encouraging global citizenship in the classroom and community. The top 15 essay competition entrants will receive $500 worth of Scholastic books. Entries must be submitted at by Dec. 1, 2015 to be considered.

The U.S. Fund for UNICEF has also developed a series of lesson plans to help teachers empower students with the knowledge that they can save lives, and motivate them to become global citizens. The resources, which include readings, photos, videos, music, maps, and games, introduce students to UNICEF's work, child rights, and a variety of issues affecting the health and well-being of children around the world. To learn more, visit

The U.S. Fund for UNICEF is grateful for the support of National Partners HSNi Cares and Key Club International, along with Promotional Supporter American Airlines.

National Partners
This year, HSNi Cares has returned as a Trick-or-Treat for UNICEF national partner to help save and improve the lives of children around the world. HSNi Cares will raise funds to support UNICEF through HSNi brands: Ballard Designs, Chasing Fireflies, Frontgate, Garnet Hill, Grandin Road, HSN, Improvements and TravelSmith. Throughout August and September, customers will be able make a donation to the humanitarian children's organization online or over the phone at all eight HSNi brands. Additionally from August 14th to September 30th, HSN will match all customer donations made on the HSN credit card up to $150,000. Exclusively on, customers can purchase one-of-a-kind "I-Trick-or-Treat for UNICEF" tote bags. For each tote bag purchased from July 1st to October 31st, Chasing Fireflies will donate 30% of the purchase price to support UNICEF's lifesaving work for children.

Key Club International continues its support of Trick-or-Treat for UNICEF, raising funds for The Eliminate Project, which seeks to eliminate maternal and neonatal tetanus. To date, the longstanding partnership with Key Club has raised more than $7 million for UNICEF. Key Club International, a student-led service leadership program of Kiwanis International, is the oldest and largest service program for high school students. For more information, please visit or

Promotional Supporter
For the seventh year, American Airlines will support Trick-or-Treat for UNICEF through UNICEF's Change for Good program on American Airlines. Change for Good provides an opportunity for American Airlines employee volunteers to raise funds by collecting travelers' donations of foreign and domestic coins, which UNICEF uses to provide lifesaving services for children around the world. From October 18-31, American's customers will have the opportunity to make donations in Trick-or-Treat for UNICEF boxes on select international flights.

The United Nations Children's Fund (UNICEF) works in more than 190 countries and territories to put children first. UNICEF has helped save more children's lives than any other humanitarian organization, by providing health care and immunizations, clean water and sanitation, nutrition, education, emergency relief and more. The U.S. Fund for UNICEF supports UNICEF's work through fundraising, advocacy and education in the United States. Together, we are working toward the day when no children die from preventable causes and every child has a safe and healthy childhood. For more information, visit

In THE PEANUTS MOVIE, Charlie Brown, Snoopy, Lucy, Linus and the rest of the beloved "Peanuts" gang make their big-screen debut, like they've never been seen before, in state of the art 3D animation.  Charlie Brown, the world's most beloved underdog, embarks upon an epic and heroic quest, while his best pal, the lovable beagle Snoopy, takes to the skies to pursue his arch-nemesis, the Red Baron.  From the imagination of Charles M. Schulz and the creators of the ICE AGE films, THE PEANUTS MOVIE will prove that every underdog has his day.  The film opens in theaters everywhere November 6, 2015.

About 20th Century Fox
One of the world's largest producers and distributors of motion pictures, 20th Century Fox produces, acquires and distributes motion pictures throughout the world.  These motion pictures are produced or acquired by the following units of 20th Century Fox Film:  Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions, and Twentieth Century Fox Animation.


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U.S. Fund for UNICEF
Andrea Sioris, U.S. Fund for UNICEF, (212) 880-9136
Email Contact Lissette Vargas, U.S. Fund for UNICEF, (212) 922-2517
Email Contact Sophie Aziakou, U.S. Fund for UNICEF, (917) 720-1397
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