Immersive tactile sensations in LeTV Android App adds touch
to the mobile entertainment experience
SAN JOSE, Calif. & BEIJING — (BUSINESS WIRE) — June 19, 2015 — Immersion Corporation (NASDAQ: IMMR), the leading developer and licensor of touch feedback technology, today announced with LeTV that the two companies have launched a new category in the LeTV App for entertainment content with a tactile experience. “SPECTRE,” featuring Daniel Craig as James Bond, “Hotel Transylvania 2” and “The Expendables 3” premiered as the first movie trailers available with tactile effects in the LeTV App. This launch follows the announcement of an agreement between the two companies to enhance the LeTV App with Immersion’s technology, TouchSense® Engage, as the first video app in China to support haptics.
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Specifically developed for mobile entertainment, advertising and games, Immersion’s TouchSense Engage enables content creators to add touch effects to their content. The technology precisely controls the actuator in smartphones and other devices at a certain frequency, duration and speed, making it possible to create an unlimited number of tactile effects. This is synced with the video and audio components, creating a multi-sensory experience with sight, sound and feel. Content creators can use TouchSense Engage to leverage tactile effects as a part of their storytelling and help appeal to viewers on the small screen mobile device.
Tactile videos powered with TouchSense Engage can be viewed using the LeTV App on Android smartphones, including the LeTV smart phone, Xiaomi, Huawei Honor 6 and Meizu MX4.
“Immersive entertainment content for the movie industry is not a new concept,” said ChenSu, vice president of LeVP. “For mobile, however, this is a very innovative approach. With short-form video content viewing rapidly growing on mobile devices, enabling consumers to experience a trailer enhanced with tactile effects is great way to market a movie.”
“LeTV is expanding its entire ecosystem,” the chief editor of LeTV, YuChao added. “Videos with tactile effects provides an immersive experience with audio, video and touch simultaneously, creating a new way to market the entertainment value of a movie. We believe that haptics are a competitive advantage for LeTV and the LeTV App.”
“We’re excited to see LeTV continue to expand on their use of TouchSense Engage and creatively explore tactile effects in content,” said Jason Patton, VP and GM of Content and Media for Immersion. “LeTV is an industry leader in China. As a result, their customers will be the first to experience our innovative approach to enhancing content with tactile effects to bring the best in a multi-sensory experience.”
“Similar to Immersion, we are seeking to provide the ultimate experience for users,” said JianMing Gao, VP of Product at LeTV. “Haptics will be a big component of how we experience our digital world. We’re starting this trend with LeTV content.”
LeTV, China’s first long video content provider, was founded in 2004. It is also the first Chinese video content provider that secured its listing on the Shenzhen GEM bourse (SZ: 300104). Currently, it is the largest Chinese OTT TV content provider that is funded wholly with private capital, making it an independent video content provider in the country. Moreover, the company is the world’s first network company that has launched smart TV sets under its own brand.
Since its establishment, LeTV has consistently adhered to its genuine copyrighted works and long-format videos. With exclusive copyrights over more than 70 percent of popular domestic films and TV programs, it has emerged to be China’s largest library of online films, drama and sports programs. Being aligned to its brand slogan “Overwhelm with Multi-screens”, LeTV is the first video content provider to promote an organic integration of computers, phones, tablets and LeTV smart TV sets and cinema screens created with LeVP.
LeTV has also come up with its unique business ecosystem which combined “platform, content, terminal and application” that helps to optimize the efficiency of every “value point.” While offering advertisers effective marketing and branding services, LeTV has also pushed forward innovative development as well as progressive consolidation of the industry.
About Immersion ( www.immersion.com)
Founded in 1993, Immersion (NASDAQ:
IMMR) is the leading innovator in
haptic technology. The company's touch feedback solutions deliver a more
compelling sense of the digital world. Using Immersion's high-fidelity
haptic systems, partners can transform user experiences with unique and
customizable touch feedback effects; excite the senses in games and
videos; restore "mechanical" feel by providing intuitive and
unmistakable confirmation; may improve safety by reducing distractions
while driving; provide realistic touch feedback when performing robotic
medical procedures and training simulations; and expand usability when
audio and visual feedback are ineffective. Immersion's TouchSense
technology provides haptics in mobile phone, automotive, gaming,
medical, and consumer electronics products from world-class companies.
With over 1,900 issued or pending patents in the U.S., China and other
countries, Immersion helps bring the digital universe to life. Learn