Canon Celebrates 12 Straight Years of Number One Share in Global Interchangeable-Lens Digital Camera Market

MELVILLE, N.Y. — (BUSINESS WIRE) — March 26, 2015 — Canon U.S.A., Inc., a leader in digital imaging solutions, announced today that its parent company, Canon Inc., is celebrating that its EOS line of interchangeable-lens digital cameras has maintained the number one share worldwide in terms of volume within the interchangeable-lens digital camera market for 12 consecutive years from 2003 - 2014.1

In addition to the interchangeable lenses, Canon develops key components – CMOS image sensors and image processors – utilized in its interchangeable-lens cameras. The most advanced of these technologies are incorporated across the Company’s entire product lineup, spanning from the professional level flagship cameras to entry-level consumer models, enabling the Company to maintain the top global share by offering a robust product lineup that effectively responds to the needs of a wide range of users.

In 2003, at the dawn of digital SLR cameras, Canon introduced its breakthrough EOS Rebel Digital SLR camera. This groundbreaking camera featured a compact, lightweight design and a competitive price that helped to set the stage for Canon’s growth in the digital SLR market and also enabled Canon to capture the top share of the global market. Since that time, Canon has continued to launch new products, including the EOS 1D digital SLR camera series targeting professional photographers and the EOS 5D digital SLR series, which paved the way for digital SLR video recording thanks to its full-frame sensor and video-capture function.

In September 2014, targeting advanced-amateur users, Canon announced the EOS 7D Mark II camera, which has garnered high acclaim from the market for its fast and continuous shooting speed of up to 10 frames-per-second and superb autofocus performance. Because of DSLR cameras like the EOS 7D Mark II and others within Canon’s impressive camera lineup, the Company has continually maintained the number one market share for 12 years.

Aiming to further strengthen its wide product lineup, Canon introduced four new camera models in February of this year. The new lineup includes the EOS 5DS and 5DS R cameras, both which achieve the world’s highest pixel count among 35mm full-frame sensor digital SLR cameras,2 the EOS Rebel T6s and the EOS Rebel T6i entry-level digital SLR cameras.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE: CAJ), ranked third overall in U.S. patents granted in 2014�nbsp; and is one of Fortune Magazine's World’s Most Admired Companies in 2015. In 2014, Canon U.S.A. received the PCMag.com Readers’ Choice Award for Service and Reliability in the digital camera and printer categories for the 11th consecutive year. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA.

�nbsp;Based on weekly patent counts issued by United States Patent and Trademark Office.

1 Based on a survey by Canon, Inc.

2As of February 6, 2015, based on a survey by Canon.



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