Augmented and Virtual Reality Devices to Explode from 3 Million Units in 2015 to 55 Million in 2020, Says ABI Research

SCOTTSDALE, Ariz. — (BUSINESS WIRE) — February 24, 2015 — The augmented (AR) and virtual reality (VR) markets are seeing much action, from new devices and new content, to existing content adapting to make use of the new medium. Head Mounted Displays (HMDs) will be the prevailing form-factor for both AR and VR devices, but AR will see varied form-factors as the technology progresses into more applications. “Among the three categories of devices defined by ABI Research—standalone, mobile-reliant, and tethered—mobile-reliant devices like the Samsung Gear VR will see the most success early, while tethered devices like the Oculus Rift and standalone devices like those manufactured by ODG for industrial applications will need more time to mature before establishing a large user base,” comments Eric Abbruzzese, Research Analyst.

Virtual reality will be most popular in the gaming market, because of the high level of immersion possible in VR, as well as the high demand for interactive experiences. Augmented reality will be most successful in the enterprise market, for applications in logistics, engineering, and automotive. Applications such as education, travel, and design are served well by both AR and VR, and success depends more on specific needs than general application.

New content mediums, such as interactive VR video, are becoming more popular and catching the attention of content creators as a potentially viable medium. Existing software solutions, such as CAD software, can be outfitted to support AR and VR devices, and open a new approach to using the software. As the market grows, major content networks such as sports networks and video creators will start supporting AR and VR devices, and more consumers will migrate to the market. “There is a lot of excitement and hype focused on getting consumers to try out virtual reality, including the LG G3 shipping with an HMD in some markets, and Mattel’s View-Master AR toy. These early experiences will be like any new toy-novel for a while and then fall off in use, with new content potentially driving periodic re-engagement. For true breakthrough products to be embraced, technology, usability, and content must meet at the critical time. For AR & VR, the inflection isn’t likely to occur until 2016,” adds Michael Inouye, Senior Analyst.

These findings are part of a recent report Augmented and Virtual Reality, which will serve as the beginning of a larger focus on the market in the future. It can be found in ABI Research’s First Screen Video Devices Market Research ( https://www.abiresearch.com/market-research/service/first-screen-video-devices/).

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.



Contact:

ABI Research
Christine Gallen, +1-516-624-2542
Email Contact




Review Article Be the first to review this article
Featured Video
Editorial
Jeff RoweJeff's MCAD Blogging
by Jeff Rowe
GE Additive’s Big Plans For Metal AM
Jobs
Mechanical Engineer II - Requisition ID 090445 for L3 Technologies at New York, NY
ECAD Designer - Data Connectivity for Delphi at Auburn Hills, MI
Estimator / Bidder for Rulon International at Saint Augustine, FL
Upcoming Events
33rd Annual Coordinate Metrology Society Conference at Snowbird UT - Jul 17 - 21, 2017
EMO Hannover 2017 at Hannover Germany - Sep 18 - 23, 2017
The 30th Annual Integrated Process Excellence Symposium & Training at Wyndham Grand Bonnet Creek Resort Orlando FL - Sep 18 - 20, 2017
Additive Manufacturing Conference 2017 at Knoxville Convention Center 701 Henley Street Knoxville TN - Oct 10 - 12, 2017



Internet Business Systems © 2017 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation GISCafe - Geographical Information Services TechJobsCafe - Technical Jobs and Resumes ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy Advertise