Sanuk to Open at Downtown Disney

Footwear Store Design Combines Elements of Fun and Comfort in True Sanuk Fashion

IRVINE, Calif., Feb. 17, 2015 — (PRNewswire) —   Sanuk®, a division of Deckers Brands (NYSE: DECK), the not-so-typical footwear brand known for its love of innovation and unconventional comfort, today grand-opened its new retail store in the heart of Downtown Disney at Walt Disney World Resort.

New Sanuk store opens in Orlando at Downtown Disney

"We're thrilled to open our fifth Sanuk store – and as our brand name comes from a word that means 'fun,' I can't think of a more appropriate place to expand our retail presence than in Downtown Disney," said Jake Brandman, President of Sanuk. "The space was designed to showcase the vast assortment of 'never uncomfortable' footwear in an environment that captures the spirit of the brand."

Spanning 1,000 square feet, the new Sanuk footwear store at Downtown Disney blends sleek design with bright colors and custom fixtures to capture a one-of-a-kind visual shopping experience. Global prints and textures, including the brand's iconic 'poncho print', help define the aesthetic of the space, which will have more than 175 creatively-inspired shoe styles on display for women, men and kids.

Sanuk is best known for its sandals and sandal/shoe hybrids, which will be prominently highlighted in the store, along with closed-toe shoe styles that are gaining in popularity. The location will feature popular styles, such as the Yoga Sling, Yoga Mat, Beer Cozy Light and Yogi 3, along with heritage styles like the PickPocket, Vagabond, Chiba and Donna, as well as new styles in the Boulevard and Kat collections.

Downtown Disney is currently undergoing the largest expansion in its history, to be renamed and re-imagined as Disney Springs, an exciting new waterfront district for shopping, dining and entertainment. Sanuk is part of the first phase of store openings planned for what eventually will be known as The Landing within Disney Springs.

The store location is at 1600 East Buena Vista Dr. #E, Lake Buena Vista, FL 32830 and the hours of operation will be 10 a.m. - 11 p.m., 365 days a year.

About Sanuk®
From its early roots in Southern California surf culture to the global lifestyle brand it is today, Sanuk continues to deliver lo-fi innovation and comfort through its full range of footwear for men, women and kids. Founded in 1997, the brand takes its name from the Thai word for "fun" and continues to stay true to its "Never Uncomfortable" attitude. Taking cues from its iconic Sidewalk Surfers, the first-ever shoe/sandal hybrid, the brand has expanded into vulcanized footwear and street-style inspired casual canvas. As part of Deckers Brands, Sanuk currently owns and operates four freestanding stores and is sold in over 40 countries worldwide. For more information, please visit @sanukfootwear #NeverUncomfortable

About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The company's portfolio of brands includes UGG®, I HEART UGG®, Teva®, Sanuk®, Ahnu® and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 138 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit

About Disney Springs
Representing the largest expansion in Downtown Disney history, Disney Springs will be a one-of-a-kind Disney experience, treating guests by day and night to great dining, shopping and entertainment amid beautiful open-air promenades, flowing springs and waterfront charm. With an air of sophisticated grace and design that harkens to Florida's waterfront towns at the turn-of-the-century, Disney Springs will be home to four distinct, outdoor neighborhoods opening in phases: The Landing, Town Center, Marketplace and West Side. The Landing is the first of the four neighborhoods and is scheduled to open in spring 2015. When fully completed in 2016, Disney Springs will double the number of shopping, dining and entertainment venues – from the current 70 to approximately 150. Disney Springs is part of Walt Disney World Resort, the number one family vacation destination in the world, located in Lake Buena Vista, Florida.

This press release includes forward-looking statements relating to the announcement of a new retail location for Sanuk®. Such statements are based on management's current expectations, but actual results may differ materially due to various risks and uncertainties, including: timing of store opening, the assortment of product and other risks identified in the Company's most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. The Company undertakes no obligation to update any forward-looking statement in this press release.

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Deckers Brands
Katherine Kulczyk
Email Contact 212.453.3493 (d)

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