37Games President Li Yi Fei Talks About the Future of Browser Games

2014 China Game Industry Annual Conference

HAIKOU, China, Dec. 23, 2014 — (PRNewswire) — For the previous two years, many people have been speculating that the browser game industry had passed its prime and was bound for an inevitable decline. Mr. Li likened the market for browser games to a marathon as opposed to a sprint. Instead of declining, he pointed to data to suggest that the market is maturing instead.

Li noted that as the market has matured, Chinese players' requirements have also grown. Higher quality games like The Sword of The Arch Angel will be required to meet the requirements of an aging, more experienced player base. With recent advancements towards the integration of the Unity 3D and Unreal 4 engines into browsers, Li reasoned that developers should be able to keep pace with higher consumer demands.

Recently Unreal has partnered with Mozilla to seamlessly integrate their graphics engine into the Mozilla Firefox browser. Unity 3D also has plans to make their game engine plug-in free in the near future. Li noted it will be up to developers and publishers to partner together to make next-generation games work directly from a browser without add-ons or plug-ins that players commonly associate with browser-based games.

In the future, 37Games plans to cooperate more with content providers from around the world to further diversify and enhance their game offerings to both China and the Western markets. Li feels confident that recent advancements made in browser technology, coupled with the acquisition of IP rights from famous movies, books, and games, will keep the browser game market flourishing for quite some time to come.

To view the original version on PR Newswire, visit: http://www.prnewswire.com/news-releases/37games-president-li-yi-fei-talks-about-the-future-of-browser-games-300013519.html

SOURCE 37Games

Contact:
37Games
Hong Yin, 13632459767, Email Contact




Review Article Be the first to review this article
HP

Autodesk - DelCAM

Featured Video
Jobs
Senior Mechanical Engineer for Verb Surgical at Mountain View, CA
CAD Systems Administrator for KLA-Tencor at Milpitas, CA
Principal Research Mechatronics Engineer for Verb Surgical at Mountain View, CA
Lead Geospatial Analyst for Alion at McLean, VA
Industrial Designer Intern – Spring 2017 for Nvidia at Santa Clara, CA
Upcoming Events
SOLIDWORKS 2017 Launch Event – Walsall at Village Hotel Club, Walsall, WS2 8TJ Walsall United Kingdom - Mar 30, 2017
PI APPAREL Hong Kong 2017 at SHANGRI-LA KOWLOON 64 Mody Road Tsim Sha Tsui East Kowloon Hong Kong - Apr 5 - 6, 2017
SOLIDWORKS intro and hands on session – Slough at Baylis House, Slough, Berkshire, SL1 3PB Slough United Kingdom - Apr 7, 2017
Engineer 3D! Training + Technology Conference at Hyatt Regency Milwaukee 333 West Kilbourn Avenue Milwaukee WI - Apr 25 - 26, 2017
MasterCAM



Internet Business Systems © 2017 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation GISCafe - Geographical Information Services TechJobsCafe - Technical Jobs and Resumes ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy Advertise