Axis41 Assists in Transitioning as One of the World's First Adobe Experience Manager 6.0 Sites

SALT LAKE CITY, Dec. 15, 2014 — (PRNewswire) — Axis41, a Salt Lake City-based digital marketing agency and business-level partner with Adobe, recently collaborated with, an Adobe thought leadership website, to produce one of the world's first live Adobe Experience Manager 6.0 sites.

Axis41 and worked together previously when Axis41 designed and implemented the AEM site in 5.4 then upgraded it to 5.5 in 2012. Upgrading to the new Adobe Experience Manager 6.0 has offered the ability to integrate an end-to-end content publishing solution through Digital Publishing Suite and the Creative Cloud—alongside several other new features of 6.0, including the touch user interface (UI).

Editor in Chief at, Tim Moran, had this to say about his experience with Axis41 and Adobe Experience Manager 6.0: "We were very excited to work with Axis41 again for the redesign and re-platforming of the website. Their team of Adobe certified experts understood AEM 6.0 and were able to assist us in integrating with the DPS, leveraging AEM's built-in technologies and facilitating an author experience for our global authors. Both AEM 6.0 and Axis41 exceeded our expectations and we are very pleased to be one of the first Adobe Experience Manager 6.0 sites."

As one of the first companies to run through the beta version of AEM 6.0 previous to its release, Axis41 became familiar with the variety of 6.0's new features, such as a faster repository, a dynamic tag management system and a touch-optimized approach to authoring. The new touch UI enables device authoring, which streamlines the process with the convenience of authoring on both desktop and touch devices.

Axis41's knowledge of Adobe Experience Manager 6.0 enabled its team of Adobe certified developers to discover potential choke points where issues might arise when upgrading a CMS from Adobe Experience Manager 5.5 to 6.0. It was this experience and expertise that led to a smooth transition to AEM 6.0 for the website and enabled to become one of the world's first enterprise-level websites to use Adobe Experience Manager 6.0 on November 18, 2014.

About Axis41

Axis41 offers a strategic blend of creative content and the most relevant technology to ensure that every facet of your digital presence is driving personalized brand relationships with your audience. Our fully integrated creative and technical development teams work together to strategically create, deploy and optimize marketing content that inspires and strengthens profitable relationships between you and your customers. Axis41 has worked with industry-leading clients such as Adobe, Stanford University, The Church of Jesus Christ of Latter-day Saints, Ciena Corporation, Iron Mountain, Outside Magazine, and 1-800 CONTACTS. Axis41 shares their knowledge of Adobe Experience Manager on their blog as well as on the site, Adobe Experience Manager Podcast.

About by Adobe delivers marketing insights, expertise and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, features curated content from more than 150 leading sources. offers daily exclusive content—thought leadership, interviews with industry leaders, insight, features, news and slide shows—from across the industry…content you won't find anywhere else.

Jon Baddley
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