Visible Measures Named Top Digital Video Technology Platform By Cynopsis Digital Model D Awards

Content Advertising Leader Secures Win for the Industry’s First Demand-Side Platform That Captures Consumer Attention Programmatically Through Video and Native Media

BOSTON — (BUSINESS WIRE) — November 18, 2014 — Visible Measures, the leader in Content Advertising, today announced that its Fabric SM platform has been selected as the top digital video technology platform by the Cynopsis Digital Model D Awards program, which honors the best in online video content and advertising. Visible Measures’ Fabric was nominated for the award alongside platforms from Adobe, Bedrocket, Ooyala, HIRO Media, Multipop, Unruly, Vevo, and ZEDO.

Visible Measures’ Fabric platform is the market’s first demand-side platform (DSP) designed specifically to help brand marketers win consumer attention by programmatically leveraging video and native advertiser content. Fabric connects brands’ content advertising with audiences in the most contextually relevant environments through its integration with leading native advertising platforms, allowing the platform to encompass real-time buying and optimization of all native and video media, across devices and on thousands of premium publishers – a first among DSPs.

“Consumers have more choice and control over their media consumption than ever before, and brands are dealing with a fragmented media landscape where they are constantly struggling to capture consumer attention. We know that content advertising has the potential to garner that attention and our Fabric platform makes that potential a reality by reaching those consumers at scale,” said Brian Shin, CEO and Founder of Visible Measures. “This recognition by Cynopsis Media as a top player in the digital video technology platform category validates our work, especially given that we were up against some large industry players that are attempting to break through into the market.”

The Cynopsis Digital Model D Awards, hosted by Cynopsis Media, look to highlight the most outstanding digital campaign initiatives, technology and extraordinary video content in the highly competitive and ever-changing digital landscape. This year, the company selected over 100 companies as finalists in over 40 categories.

"The Model D Awards saw plenty of stiff competition this year, particularly in the digital video technology platform space,” said Robbie Caploe, Editorial Director, Cynopsis Media. “Visible Measures did a stellar job, with a clear submission that caught the eye of our judges and snagged them the winning spot. Well done.”

The complete list of winners can be found at http://www.cynopsis.com/model-d-winners-2014/#finalist.

About Visible Measures

Visible Measures is the leader in Content Advertising. Long considered the most trusted source for data and insights on video content advertising, Visible Measures provides an end-to-end solution for capturing consumer attention programmatically through video and native media. Visible Measures works with hundreds of global brands, agencies, trading desks, and publisher clients, which include Procter & Gamble, Unilever, Nestlé, VivaKi, and Condé Nast. Visit us online at http://www.visiblemeasures.com or follow us on Twitter @Visiblemeasures.

Fabric and the Visible Measures logo are service marks owned by Visible Measures Corp. Other company and product names may be trademarks of their respective owners.



Contact:

fama PR
Gail Scibelli, 617-986-5019
Email Contact




Review Article Be the first to review this article
Rand3D

Featured Video
Jobs
Mechanical Engineer I for Air Techniques, Inc at Melville, NY
Proposal Support Coordinator for Keystone Aerial Surveys at Philadelphia, PA
Upcoming Events
The Rise of Mechatronics at Dassault Systèmes San Diego 5005 Wateridge Vista Drive San Diego CA - Sep 12, 2017
The Rise of Mechatronics at Buca di Beppo - Pasadena 80 West Green Street Pasadena CA - Sep 13, 2017
The Rise of Mechatronics at Dassault Systèmes Santa Clara 3979 Freedom Circle, Ste 750 Santa Clara CA - Sep 14, 2017
The 30th Annual Integrated Process Excellence Symposium & Training at Wyndham Grand Bonnet Creek Resort Orlando FL - Sep 18 - 20, 2017
Kenesto: 30 day trial



Internet Business Systems © 2017 Internet Business Systems, Inc.
25 North 14th Steet, Suite 710, San Jose, CA 95112
+1 (408) 882-6554 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation GISCafe - Geographical Information Services TechJobsCafe - Technical Jobs and Resumes ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy Advertise