Content Advertising Leader Secures Win for the Industry’s First Demand-Side Platform That Captures Consumer Attention Programmatically Through Video and Native Media
BOSTON — (BUSINESS WIRE) — November 18, 2014 — Visible Measures, the leader in Content Advertising, today announced that its Fabric SM platform has been selected as the top digital video technology platform by the Cynopsis Digital Model D Awards program, which honors the best in online video content and advertising. Visible Measures’ Fabric was nominated for the award alongside platforms from Adobe, Bedrocket, Ooyala, HIRO Media, Multipop, Unruly, Vevo, and ZEDO.
Visible Measures’ Fabric platform is the market’s first demand-side platform (DSP) designed specifically to help brand marketers win consumer attention by programmatically leveraging video and native advertiser content. Fabric connects brands’ content advertising with audiences in the most contextually relevant environments through its integration with leading native advertising platforms, allowing the platform to encompass real-time buying and optimization of all native and video media, across devices and on thousands of premium publishers – a first among DSPs.
“Consumers have more choice and control over their media consumption than ever before, and brands are dealing with a fragmented media landscape where they are constantly struggling to capture consumer attention. We know that content advertising has the potential to garner that attention and our Fabric platform makes that potential a reality by reaching those consumers at scale,” said Brian Shin, CEO and Founder of Visible Measures. “This recognition by Cynopsis Media as a top player in the digital video technology platform category validates our work, especially given that we were up against some large industry players that are attempting to break through into the market.”
The Cynopsis Digital Model D Awards, hosted by Cynopsis Media, look to highlight the most outstanding digital campaign initiatives, technology and extraordinary video content in the highly competitive and ever-changing digital landscape. This year, the company selected over 100 companies as finalists in over 40 categories.
"The Model D Awards saw plenty of stiff competition this year, particularly in the digital video technology platform space,” said Robbie Caploe, Editorial Director, Cynopsis Media. “Visible Measures did a stellar job, with a clear submission that caught the eye of our judges and snagged them the winning spot. Well done.”
The complete list of winners can be found at http://www.cynopsis.com/model-d-winners-2014/#finalist.
About Visible Measures
Visible Measures is the leader in Content Advertising. Long considered the most trusted source for data and insights on video content advertising, Visible Measures provides an end-to-end solution for capturing consumer attention programmatically through video and native media. Visible Measures works with hundreds of global brands, agencies, trading desks, and publisher clients, which include Procter & Gamble, Unilever, Nestlé, VivaKi, and Condé Nast. Visit us online at http://www.visiblemeasures.com or follow us on Twitter @Visiblemeasures.
Fabric and the Visible Measures logo are service marks owned by Visible Measures Corp. Other company and product names may be trademarks of their respective owners.
Gail Scibelli, 617-986-5019