Build-A-Bear Workshop Creates Warm Hugs And Magical Memories For The Holiday Season With New Disney Frozen Collection

Olaf, Elsa Bear and Anna Bear to Become the Coolest New Releases from Build-A-Bear Workshop

ST. LOUIS, Nov. 3, 2014 — (PRNewswire) — Build-A-Bear Workshop, Inc. (NYSE: BBW) announced today the addition of a Disney Frozen collection to its holiday season lineup. Build-A-Bear Workshop® is offering an exclusive plush collection featuring three of the film's leading characters: Olaf, Elsa and Anna. 

Build-A-Bear Workshop's Elsa Bear, Anna Bear and Olaf from Disney's FROZEN 2014 (C)Build-A-Bear Workshop (C)Disney

These cool new characters have arrived in-store and online at buildabear.com. Disney's Frozen celebrates the sisterly bond between Anna and Elsa, and how the power of true love can thaw a frozen heart. Build-A-Bear Workshop also allows children to warm the hearts of their favorite characters during the traditional heart ceremony. As they make their new plush friends, Guests can add a pre-recorded sound that features one of three songs made popular by the film or add their own personal message on a Build-A-Sound® recordable chip. 

"Disney's Frozen celebrates overcoming one's fears and the power of family," said Gina Collins, chief marketing officer of Build-A-Bear Workshop. "Build-A-Bear Workshop provides Guests with an interactive, emotional family experience as they bring their favorite Frozen characters to life through our products. Children can engage in our signature heart ceremony, add special wishes to these beloved characters and personalize their new friend with the many options we offer in our stores."

Build-A-Bear's new Frozen collection includes:

  • Olaf: He loves warm hugs! Build-A-Bear Workshop fans can bring their own Olaf home and dress him in his signature shirt and hat - just keep him cool! SRP $25.00.
  • Elsa Bear: Elsa Bear can be adorned in the Elsa wig, a beautiful crystal appliqued dress and cape! SRP $25.00.
  • Anna Bear: Anna Bear can be completed with the Anna wig and her Nordic inspired dress – ready to take on the action! Warm her heart in the Build-A-Bear heart ceremony. SRP $25.00.
  • Sounds and Songs: SRP $8.00 each for "Let it Go!", "In Summer" and "The First Time in Forever" songs or customize your new friend with your own rendition of a favorite song from Disney's Frozen!
  • Outfits and accessories sold separately.

About Build-A-Bear Workshop, Inc.

Founded in St. Louis in 1997, Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. There are approximately 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, and Mexico. The company was named to the FORTUNE 100 Best Companies to Work For® list for the sixth year in a row in 2014. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $379.1 million in fiscal 2013. For more information, call 888.560.BEAR (2327) or visit the Investor Relations section of its website at buildabear.com®.

Contact:

Allison Katz

Shannon Hermann


NOBL Communications

Build-A-Bear Workshop


akatz@noblcomm.com 

shannonh@buildabear.com


401-349-4370

314-423-8000 x5379

 

Photo - http://photos.prnewswire.com/prnh/20141103/156211

SOURCE Build-A-Bear Workshop, Inc.

Contact:
Build-A-Bear Workshop, Inc.
Web: http://www.buildabear.com




Review Article Be the first to review this article
HP

Autodesk - DelCAM

Featured Video
Jobs
CAD Systems Administrator for KLA-Tencor at Milpitas, CA
Senior Mechanical Engineer for Verb Surgical at Mountain View, CA
Principal Research Mechatronics Engineer for Verb Surgical at Mountain View, CA
Industrial Designer Intern – Spring 2017 for Nvidia at Santa Clara, CA
Lead Geospatial Analyst for Alion at McLean, VA
Upcoming Events
PI APPAREL Hong Kong 2017 at SHANGRI-LA KOWLOON 64 Mody Road Tsim Sha Tsui East Kowloon Hong Kong - Apr 5 - 6, 2017
SOLIDWORKS intro and hands on session – Slough at Baylis House, Slough, Berkshire, SL1 3PB Slough United Kingdom - Apr 7, 2017
PMTS 2017 at Greater Columbus Convention Center Exhibit Halls E, F, & D 400 North High St. Columbus OH - Apr 25 - 27, 2017
Engineer 3D! Training + Technology Conference at Hyatt Regency Milwaukee 333 West Kilbourn Avenue Milwaukee WI - Apr 25 - 26, 2017
SolidCAM: Patented Wizard to optimal feeds & speeds
MasterCAM



Internet Business Systems © 2017 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation GISCafe - Geographical Information Services TechJobsCafe - Technical Jobs and Resumes ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy Advertise