Apple, Coca-Cola, HSBC and Louis Vuitton Named "Brand of the Year" at the 2014 World Branding Awards

LONDON, October 28, 2014 — (PRNewswire) —

Sixty nine brands from 25 countries were honoured at the World Branding Awards in a glittering ceremony at the prestigious One Whitehall Place in London over the weekend.

     (Photo: http://photos.prnewswire.com/prnh/20141028/713398 )

Global winners include Apple, Coca-Cola, Del Monte, Guinness, Heinz, HSBC, Louis Vuitton, McDonald's, Mercedes-Benz, Samsung, Sony PlayStation and VISA. National tier winners from Britain include Barclays, the BBC, British Airways, Silentnight, Thomas Cook, the University of Oxford and WHSmith. Each brand was named "Brand of the Year" in their respective categories.

The awards were organised by the World Branding Forum, a global non-profit organisation which produces, manages and supports a wide range of programmes covering research, development, education, recognition, networking and outreach. It is also involved with research and development, the implementation of standards, best practice guidelines and tools, as well as other branding initiatives.

Richard Rowles, chairman of the World Branding Forum said, "It takes years to build a strong brand, and brands that make the list at these awards deserve recognition. Their work inspires those in the branding industry. These are brands that have a strong relationship with consumers. In addition to a brand valuation, voting by consumers shows that connection that winning brands have with the general public."

The awards recognised some of the best global and national brands for their work and achievements. Uniquely, winners were judged through four streams: brand valuation, consumer market research, public online voting, as well as voting by the World Branding Forum Advisory Council, which is made up of luminaries from the world of branding.

The awards gave special recognition to Tony Fernandes, founder of AirAsia, naming him "Brand Builder of the Year", for his work in building the budget airline brand. The airline was also the only regional winner, having scored the highest for a budget airline in Malaysia, Singapore, the Philippines, Indonesia and Thailand.

Other national tier winners include Telstra from Australia, Baidu from China, Lego from Denmark, McDowell's No. 1 from India, Garuda Indonesia, Colgate from Hong Kong, Ferrari from Italy, Shell from the Netherlands, Maybank from Malaysia, Raoul from Singapore, Nescafé from Switzerland and Chatime from Taiwan.

The event was hosted by David Croft from Sky Sports. For more information and the full list of winners, visit http://www.awards.brandingforum.org .

About the World Branding Forum 

The World Branding Forum (WBF) is a registered global non-profit organisation. Its aims and activities are to provide benefit to all those involved in the branding community, including those who work in the branding, design, marketing, advertising, public relations and communications disciplines worldwide. In particular, the organisation's objectives are to advance the standards, skills and education of all those involved in the branding and related industries. The WBF produces, manages and supports a wide range of programmes covering research, development, education, recognition, networking and outreach. For more information, visit http://www.brandingforum.org.

About the World Branding Awards 

The World Branding Awards is the premier awards of the World Branding Forum, a registered non-profit organisation. The awards recognise the achievements of some of the world's best brands. There are two major tiers of awards - the Global Awards are awarded to international brands, while the National Awards are awarded to brands that are household names in their country of origin. For more information, visit http://www.awards.brandingforum.org.

SOURCE The World Branding Forum

Contact:
The World Branding Forum
ISSUED BY THE WORLD BRANDING FORUM, Hudson House, 8 Tavistock Street, London WC2E 7PP. Tel: +44-(0)20-3743-9880, Fax: +44 -(0)20-3743-9881. Media Contact: Peter Michaels
Email Contact




Review Article Be the first to review this article

Featured Video
Editorial
Jeff RoweJeff's MCAD Blogging
by Jeff Rowe
Siemens Goes ECAD With Mentor Graphics Acquisition
Jobs
Mechanical Engineer for IDEX Corporation at West Jordan,, UT
Senior Structural Engineer for Design Everest at San Francisco, CA
GIS Analyst II for Air Worldwide at Boston, MA
Business Partner Manager for Cityworks - Azteca Systems, LLC at Sandy, UT
Upcoming Events
Design & Manufacturing, Feb 7 - 9, 2017 Anaheim Convention Center, Anaheim, CA at Anaheim Convention Center Anaheim CA - Feb 7 - 9, 2017
Innorobo 2017 at Docks de Paris Paris France - May 16 - 18, 2017
Display Week 2017 at Los Angeles Convention Center 1201 S Figueroa St Los Angeles CA - May 21 - 26, 2017



Internet Business Systems © 2016 Internet Business Systems, Inc.
595 Millich Dr., Suite 216, Campbell, CA 95008
+1 (408)-337-6870 — Contact Us, or visit our other sites:
AECCafe - Architectural Design and Engineering EDACafe - Electronic Design Automation GISCafe - Geographical Information Services TechJobsCafe - Technical Jobs and Resumes ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy Policy Advertise