Marilyn Monroe Comes to Life for a New Generation

~The Estate of Marilyn Monroe and Pulse Evolution Expand Digital Partnership

PORT ST. LUCIE, Fla. and NEW YORK, Oct. 16, 2014 — (PRNewswire) —  Pulse Evolution Corporation (OTCQB: PLFX) and Authentic Brands Group, LLC. (ABG) today announced a partnership to produce a virtually animated Marilyn Monroe. Together, they will leverage Pulse's leading human animation solutions to present Monroe to today's audiences in the form of new and exciting entertainment and branding opportunities, including "holographic" performances in theatrical productions, live appearances, mobile apps, commercials and more.

Marilyn Monroe Comes to Life for a New Generation

This announcement represents the second partnership between the leading brand development and licensing company, ABG and virtual performance industry pioneer, Pulse Evolution.  "Fans and brand partners around the world enjoy holographic and virtual performances as a powerful form of modern entertainment," remarked Jamie Salter, Chairman and Chief Executive Officer of Authentic Brands Group. "We are thrilled to showcase our leading celebrities like Marilyn Monroe and Elvis Presley to audiences around the world through the gold standard of life-like human animation created by Pulse Evolution."

"With the world so focused on holograms, it's easy to forget that these performances are made special by the humanity we convey through our advancements in human animation," commented John Textor, Chairman of Pulse Evolution. "We are honored to commit our creativity, technology and passion to the creation of a digital likeness of Marilyn Monroe that will celebrate her legacy, her beauty and her special place within our hearts." 

As one of the world's most glamorous and legendary icons, Marilyn Monroe is widely recognized as the most famous female celebrity of all time. Her unique blend of beauty, talent, and humor continues to inspire today's artists, musicians, designers and social influencers. Monroe also has extraordinary consumer appeal with millennials who make up nearly eight-five percent of her social media fan base.

"With Pulse's technology, the most sought after woman in the world now comes to life through a revolutionary digital transformation," said Nick Woodhouse, President and Chief Marketing Officer of Authentic Brands Group. "We are thrilled to expand our partnership and excited to extend Pulse's development expertise to our other key brand partners."

The Pulse team includes a powerful combination of artists and executives who specialize in character creation and human animation. Among the successes of the executive team are the Virtual Tupac Shakur at the 2012 Coachella Valley Music and Arts Festival, Virtual Michael Jackson at the 2014 Billboard Music Awards, and the award-winning visual effects for The Curious Case of Benjamin Button, with supervising roles in high-end visual effects films like Avatar, Divergent, Forrest Gump and more. With the addition of Marilyn Monroe, Pulse Evolution has a virtual performer catalogue that includes Michael Jackson and Elvis Presley, representing three of the Top Five highest earning celebrity estates in the world. 

About Pulse Evolution Corporation
Pulse Evolution Corporation (OTCQB: PLFX) is a creatively driven, technology and IP Company, established to produce specialized, high-impact applications of computer-generated human likeness for utilization in entertainment, life sciences, education and telecommunication. Founded by the world's leading producers of photorealistic digital humans, Pulse develops "virtual humans" for live and holographic concerts, advertising, feature films, branded content, medical applications and training. Pulse is headquartered in Port St. Lucie, Florida. Please visit www.pulse.co.

About Authentic Brands Group, LLC
Authentic Brands Group, in partnership with Leonard Green & Partners, is an intellectual property corporation with a mandate to acquire, manage and build long-term value in prominent consumer brands. Headquartered in New York City, ABG's mission is to further enhance brand equity through partnering with best-in-class licensees and direct-to-retail partnerships. ABG brands include Marilyn Monroe®, Mini Marilyn™, Muhammad Ali®, Elvis Presley®, Juicy Couture®, Judith Leiber®, Adrienne Vittadini®, Taryn Rose®, Hickey Freeman®, Hart Schaffner Marx®, Palm Beach®, Misook®, Prince®, Spyder®, Airwalk®, Above The Rim®, Vision Street Wear®, Hind®, Ektelon®, Viking®, Bobby Jones®, TapouT®, Sportcraft®. www.abg-nyc.com.

Press Contacts:
Claire Bentley
Sparkpr for Pulse Evolution
Email Contact
415-321-1863

Haley Steinberg
Authentic Brands Group, LLC
Email Contact 
646-612-7439

Investor Relations for Pulse Evolution:
William Krueger
Chief Financial Officer
Email Contact 
772-345-4100

 

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SOURCE Pulse Evolution Corporation

Contact:
Pulse Evolution Corporation
Authentic Brands Group, LLC
Web: http://www.pulse.co




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