Fenner Drives is a worldwide leader in the design and manufacture of added-value, problem solving products for power transmission, motion transfer and conveying applications. “We added product CAD models to our website because the industrial buying process has changed. Industrial Designers, like the rest of us, now search online for what they need. Our product CAD models save designers time by enabling them to download models rather than building them from scratch! We’re delighted to note how appreciated they are, in the last year on average over 750 product CAD models were downloaded each month, over 9000 in total and that’s excluding the number of product CAD model views visitors used to select the product they needed,” said Wendy Booker, Director, Marketing, Product Management & NPD, Fenner Drives. “This enables our products to be ‘designed in’ to new customer CAD designs and then later purchased.”
“We’re delighted by Fenner Drives’ success,” said John Major, CEO CDS. “As product selection and buying continues to change and evolve, sales and marketing organizations need to stay in front of the selection and buying process. Fenner Drives is accomplishing that with their website and CAD downloads that ensure their products get ‘designed in’ by potential customers. Of the many types of online marketing content (e.g. white papers, case studies, brochures, videos, demos, recorded webinars, reviews, CAD model downloads, etc.) only one is known to lead to a sale nearly 50% of the time! CAD downloads may be the most efficient online marketing tool available.”
CDS enables growth through industrial B2B e-Commerce and strengthens customer loyalty for its clients through interactive online catalogs, configurators 3D CAD & BIM model delivery and e-Commerce solutions.
About Fenner Drives
Fenner Drives is a worldwide leader in the design and manufacture of added-value, problem solving products for power transmission, motion transfer and conveying applications – from high performance composite V-belts to keyless bushings. With over 200 employees and ISO 9001 certified production facilities in Manheim, PA and Wilmington, NC, Fenner Drives possesses a wealth of manufacturing, technical and commercial expertise. Fenner Drives is a division of Fenner PLC, a 5,200 employee, global provider of local, engineered solutions for performance critical applications. For more information, please visit www.fennerdrives.com or call +1-800-243-3374.
About Catalog Data Solutions, Inc. (CDS)
CDS serves Industrial Suppliers by providing B2B e-Commerce solutions - 3D Catalog, Configurator, CAD model and eCommerce - that get their products found, designed-in, and purchased. Founded in 2005 with headquarters in San Jose, CA, CDS enables building product and industrial parts manufacturers and their distributors to increase sales by enabling their products to be specified into new designs, improve website conversion rates, generate high quality sales leads, and improve customer service. CDS Catalog as a Service™ and CAD as a Service™ solutions include the CDS ModelServer™, CDS Catalog™, and CDS Configurator™ products. CDS’s skilled and experienced professional services team provides CAD modeling and implementation services for the successful deployment of CDS SaaS solutions. The company’s customers include the world’s leading manufacturers and distributors in the building products, high tech and industrial manufacturing industries. For more information call +1.408.550.8820 or visit www.catalogdatasolutions.com.
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